Did Cadillac Just Pull the Plug on the CT8?
Cadillac has reportedly scrapped plans to build a range-topping CT8 flagship.
A tweet from insider analysts Autoline states that the CT8 program is dead, with American’s thirst for crossovers and SUVs being a likely cause.
That leaves the recently introduced CT6 sedan as the largest traditional Caddy, though it’s the palatial body-on-frame Escalade that really wears the brand’s crown.
But automakers have to build what customers what, not what they need, and buyers want cavernous utility vehicles these days.
If the CT8 is truly stillborn, the CT6 gets to play the role of traditional flagship, albeit one that offers a 2.0-liter four-cylinder base engine. But hey, the proportions are right and there’s a V8 on the way.
The CT6 faces stiff competition in its class, including a resurrected Lincoln Continental due out later this year. Last year, Cadillac’s ATS and CTS sedans saw steep sales declines, and the CT6 was recently saddled with mediocre residual values.
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Lincoln will be killing it soon enough with the Continental, Navigator, Aviator, and renamed MkZ (Zephyr?). They are even considering a version of the Mustang. Not sure if it will be Mark IX or Capri.
The problem with Cadihack is that its design language of Arts and Scientology (!) is rancid - it is stale - even though Cadihack has the nerve to charge $80K for a car that isn't even luxurious on the inside - who approved that horrificly cheap grey plastic surround in the center of the dash? Cadihack has to completely re-think its disaster of design and find something that actually has style!
Cadihack has to reduce its models and reduce its production - it must become more exclusive in order to command the outrageous prices they are charging; they must rethink their interior design - and those bland exteriors are not worth squat. These cars must be bold and stunning. Cadihack should adopt a build to order and custom order model. Right now Cadihack is just an $80K Chevrolet that isn't any better than a GMC.
GM still hasn't figured out that old people like BIG cars, not BMW WANNABES! LOL