General Motors quietly redirected its Fastlane Blog back to the mothership in December, signaling an end to the direct-to-C-suite “conversations” you could have with automotive executives.
The blog, which once hosted Maximum Bob’s musings on life, design and resign, was held up as a paragon for corporate communication in its day (it won a Webby) and provided fodder for this site.
We hardly knew ye.
It was prophetic. Lutz on $2 gas: “People will exercise their freedom to buy the vehicle they want, V8 engine and all.”
It was controversial. Lutz on buying an import: “Stan, I guess it depends whether you have your own personality or whether you are a lemming-like follower of current trends.”
It was bombastic. Lutz on scoreboard, bro: “We went from having, at least in North America, some mediocre products to having acclaimed products that are selling extremely well, especially on the passenger car side. In June, for example, in a slow market, our retail car sales were up 8 percent.”
It was retrospective. Lutz on leaving: “This business isn’t all that complicated. Do the best product you can do, and if it looks better and drives better than the other guy’s, you win.”
And now it’s gone.