While none of them will look anything like this, Car reports that Mercedes-Benz has a pretty firm plan in place to compete against EV makers and German rivals before the end of the decade.
The magazine reports that Mercedes plans to have a sedan on sale by 2018, followed shortly by a crossover to compete directly against Tesla before the end of the decade. Car also reported that Mercedes will add another crossover and an electric S-Class shortly thereafter.
The first car will reportedly be sized between its C- and E-Class, but it’s price tag sure won’t be.
According to Car, the electrified MB sedan could start around $100,000, with its crossover and luxury models soaring well north of that by the end of the decade.
That would be in line with other automakers such as Porsche and Audi, who have announced they’ll both offer electric sedans and crossovers before the end of the decade.
Considering we see more white tigers in the wild than Mercedes’ other, other electric vehicle — its B-Class — it stands to reason that the automaker has more of a future in luxury EVs than it does in “everyday” electric cars.
But considering Tesla’s viability seems to be hinging on whether it can produce an affordable electric car by the end of this year, it seems odd that Mercedes would be choosing to start at the top — and then go higher.