By on December 30, 2015

2015 Volkswagen Jetta TDI (4 of 8)

Volkswagen in Canada rolled out the same “goodwill” package for Canadian customers that they did for U.S. customers last month, according to Green Car Reports (via Autoblog).

Diesel buyers north of the border — up to 100,000 of them — will get the same $500 Visa gift card, $500 dealer gift card and three years of roadside assistance that U.S. owners received in November.

Volkswagen diesel owners can register their cars via Volkswagen Canada’s diesel emissions site.

In a letter posted on the Volkswagen Canada website, President Maria Stenström said the company may have waited too long to answer owners’ questions, but that the country’s goodwill package could help the company regain some of its customers’ trust.

From the letter:

Did we mess up? Yes. Do we have all the answers? No. Can we be accused of being too silent for too long? Perhaps.

It’s unclear when goodwill packages may be shipping for Canadian customers.

The “goodwill” program complements a large apology campaign by Volkswagen Canada the automaker started this month.

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17 Comments on “Volkswagen Canada’s ‘Goodwill’ Program Started, Damn Exchange Rate...”


  • avatar
    deanst

    If they think this is just, they can also sell me a GTI for the same $22,500 it’s sold at in the U.S.

    • 0 avatar
      seth1065

      Deanst,
      Per VW USA website cheapest GTI 9 2 door s w stick) is $25,815 w no options and destination charge of $820 in that number, not sure where you came up w $ 22,500.

  • avatar
    Johnster

    I just ran the figure through a currency converter. A Canadian dollar is equal to 72 cents U.S.

    $500 Canadian = $360 U.S.

    Canadians are getting hosed.

  • avatar
    RHD

    Genuine goodwill would be to replace each defective VW with an equivalent Toyota.

    • 0 avatar
      heavy handle

      This is Canada, not Mexico. Toyotas aren’t considered desirable in Canada; they rust too fast, spare parts are too expensive, and their “big car handling” is downright dangerous in the snow.

      Volkswagens are a bit boring, but at least the paint stays on them and they can handle weather.

      • 0 avatar
        RideHeight

        Interesting… whatever the reason, US buyers yearly account for roughly 9X the Canadian Toyota brand sales per Tim Cain’s data.

        That’s awesome to me! What’s wrong with you people?!

        Now I have to see if this self-harm afflicts all the Commonwealth countries. Bet it does.

        • 0 avatar
          heavy handle

          It took us a while to figure it out, mind you.

          I remember visiting a friend’s shop about ten years ago. He had two cars on his hoists, a Camry and a Jetta, both around 4 years old, similar mileage.

          The Camry was in much worse shape. The paint was barely holding on, every fastener was rusted, the suspension was shot (shocks, front end), the interior was worn-out (collapsed seat foam, delaminated steering wheel). Worse of all (in his eyes), the camshaft showed considerable wear and some flaking even though the car had never skipped an oil change.
          By comparison, the VW looked and drove like new.

          That was the last straw, as far as he was concerned. The oil sludge debacle made him doubt Toyota, but this made him stop recommending them. As far as he’s concerned, Toyota put-out a few good cars in the mid-90s that used thick steel and high-quality components, but they haven’t done anything worthwhile before or since.

          Next thing you know, Toyota doubled parts prices in Canada to pay for their recall crisis.

          I think the sales figure show that Canadians have sussed-out that Toyota’s legendary durability is just that, legendary. At least in our conditions.

          • 0 avatar
            RideHeight

            Your account is so polar opposite to what I’ve experienced and observed with J-cars (and why wouldn’t they all be in lockstep treating their sheet metal?) built after, say, 1984 that I almost suspect some special line for Canada-destined products where they skip the zinc bath.

            And we typically get clear-weather roads in Jan & Feb that while dry and clean are still white from embedded salt. Me got cognitive dissonance here.

          • 0 avatar
            heavy handle

            The “problem,” as it were, may be that you are comparing Toyotas to themselves, and not to competitive cars.
            When Japanese cars first became popular in Canada, everyone was amazed that their engines would still be running fine by the time their bodies rusted away. Now it’s 40 years later and the observation is subtly different: the bodies rust away before the engines have worn-out. Everyone else has upped their game, but they’ve stood still.

            Add to that the fact that they charge a premium (if not in list price, then in equipment level); that they don’t drive all that well (their vague front-end feel may explain why you see so many Toyotas with delaminated steering wheels, it’s a white knuckle experience in the snow); that they are subjectively ugly on the outside and drab on the inside.

            It’s really no wonder that they are less popular with value-conscious Canadians. We get cognitive dissonance from the fact that the Camry is consistently the top-selling sedan in the US, when it barely cracks the top 10 in Canada.

          • 0 avatar
            brettc

            VW does have excellent corrosion prevention techniques during assembly along with the 12 year/144000 mile rust through warranty in the USA. In 2013 the shop I took my wife’s 2000 Jetta to said the underbody was in remarkably good shape compared to a 2009 Equinox he had seen recently.

            Apparently GM was cheaping out on corrosion prevention at least on 2009 Equinoxes. All I know is that despite VW’s other problems, the bodies last on them. And if something does start rusting, they’ll generally cover it.

        • 0 avatar
          Pch101

          So far this year, the Toyota brand is the #3 best seller in the US. In Canada, it’s #2.

          Toyota does have higher market share in the US, with 12.2% vs. 9.7% in Canada.

          As the US has a population that is nine times higher than Canada’s, I would expect just about every automaker to sell far more cars south of the 49th parallel.

          • 0 avatar
            RideHeight

            “As the US has a population that is nine times higher than Canada’s..”

            Can white-flight leave them undisturbed?
            By God, move over, Johnny Canuck! And we’re bringing our guns!

          • 0 avatar
            heavy handle

            The Toyota brand is #2, but they drop down in the list if you consider automotive groups. FCA, GM and Hyundai/Kia sell more.

            VW and Audi stand around half of Toyota/Lexus/Scion’s numbers, which is mind-blowing if one considers how those two groups sell a few miles south in the US. VW/Audi’s US volume is less than a quarter of Toyota’s.

          • 0 avatar
            Pch101

            Toyota is the #2 badge in Canada

            TMC is the #4 largest automaker in Canada, selling one out of every nine new vehicles there.

            You can’t possibly be serious when you try to argue that Canadians aren’t buying Toyota brand or TMC vehicles when the numbers are that unambiguous. You obviously don’t like it, but the facts are what they are.

          • 0 avatar
            heavy handle

            “You can’t possibly be serious when you try to argue that Canadians aren’t buying Toyota brand or TMC vehicles when the numbers are that unambiguous.”

            Toyota is #5 actually, after FCA, GM, Ford and Hyundai/Kia (not necessarily in that order).

            See my earlier response to EspritdeFacelVega if you care to understand what I was saying. It’s not what you think.

            Oh, and Happy New Year, Pch101. We may sometimes disagree, but you are consistently one of the more astute members of the B&B. Cheers.

  • avatar
    EspritdeFacelVega

    Um, of the 2015 top ten selling cars in Canada the Corolla is #5 and RAV4 is #10, so Toyota’s are hardly unpopular. I personally know several Camry owners. And Camry and Prius own the taxi market in every major city.

    • 0 avatar
      heavy handle

      A lot of major cities in Canada have a five or six year rule for taxis, so corrosion isn’t as big an issue as for private owners. Certainly the gas savings on a hybrid are a much bigger factor on the bottom line.

      I’m not saying Toyota doesn’t sell any cars in Canada. The Corolla does OK, but it’s way behind the Civic, and even with Elantra and Golf/Jetta. Same with the Rav4, it’s even with the CR-V and Rogue but way behind the Escape. Those numbers are much different than the US numbers.


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