BMW, Audi, Mercedes Finish Purchase of Nokia's Mapmaking Division; Cartography Now Acceptable As College Major

Aaron Cole
by Aaron Cole

No one will laugh at you for majoring in cartography anymore. Well, maybe not everyone. — Aaron

Daimler AG, Audi and BMW announced Friday that the trio had completed its purchase of Nokia’s mapmaking business, HERE, which the trio announced they were seeking to purchase in August.

The companies didn’t specify details about the transaction, and said they would announce more about their purchase on Monday. In August, the companies announced they were purchasing the mapmaking business, which provides cloud-based maps and data for more than 200 countries, to further develop “swarm technology” that could allow cars to communicate with each other.

”HERE will be able to offer users a continuously improving product, bringing highly automated driving and location based services a step further. As the volume of anonymized data from the vehicles increases, services will become more convenient, more connected and further tailored to the users’ individual requirements,” the automakers said in August.

The business will operate independently of the automakers, and Audi, BMW and Daimler say they’ll own equal stakes of the company.

The mapmaking company could enable the automakers to develop further autonomous technologies that could help with self-driving cars.

Or it track your car wherever you go. You choose what you want to believe.


Aaron Cole
Aaron Cole

More by Aaron Cole

Comments
Join the conversation
4 of 12 comments
  • Speed3 Speed3 on Dec 04, 2015

    I bet they sure did FINISH that purchase.

  • 46and2 46and2 on Dec 04, 2015

    Probably just another nail in Microsoft's mobile coffin. Three percent market share ain't gonna do it. Act 3: Liquidate. Shame too, as I was hoping for a different take on mobile.

  • Probert Probert on Dec 05, 2015

    HERE has nothing to do with microsoft. It is/was NOKIA's baby and it was not part of the sale. Here's review I wrote about it: http://www.webbikeworld.com/gps/using-a-tablet-as-gps/ It has great maps, and unlike google can work entirely offline via gps. The app is available for all platforms. I recommended it to a guy who's been riding a motorcycle for 2 years around the world. At one point he found himself in the desert and the road was somewhere under the sand. He remembered HERE, and there was the road on his phone. By following gps directions blindly he got to the next town. It's a good tool to have in your quiver ( as the nun said to the vicar).

  • El scotto El scotto on Dec 06, 2015

    Aaron,really precise maps and charts are really necessary. You might want to talk to those who drive ships or drop bombs. Yes, one meter can make a huge difference. The Army and United States Marine Corps have personnel who do nothing but make maps. So, just a little wide and outside or Sir, your ignorance of those who use charts and maps for a living is quite glaring.

Next