BMW Offering Uber Rides in New 7 Series, For Some Reason

by Aaron Cole

Updated: December 30th, 2020 Published: October 19th, 2015

bmw offering uber rides in new 7 series for some reason

Because a lot of Uber riders are 7-Series buyers (maybe), BMW said Monday that it would make available its newest sedan for selected rides in Los Angeles, New York, Miami and Chicago before the sedan goes on sale to the public.

The drives will be offered by BMW product specialists, according to the company. Riders can request 7 Series cars by entering a promotional code for their respective city; i.e. for New York, riders need to enter “7seriesnyc” into the Uber app.

(Do the Uber riders still have to pay the fare? Update: According to a BMW spokeswoman, they do not.)

According to a statement released by both companies, the BMW cars will be a welcome sight for any Uber rider whose ride from the airport didn’t show up.

“We couldn’t think of a better way to celebrate the launch of the BMW 7 Series than by offering Uber riders the unique chance to upgrade their ride and are thrilled to partner with BMW on this first-of-a-kind experience,” Amy Friedlander Hoffman, Head of Business Development and Experiential Marketing at Uber, said in a statement.

The new 7 Series will go on sale later this fall and start at $82,295 (including $995) — or 5,552 average Uber fares.

#2016Bmw7Series #7Series #BMW #Uber

Aaron Cole

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3 of 19 comments

28-Cars-Later on Oct 19, 2015

I took a LWB 7 series BMW exactly seven days ago to the airport. Although I believe it was an MY14 or 15, very nice for being used with a driver. That LWB type/style of car is what you people with kids should be driving instead of these stupid S/CUVs. But Detroit won't build them, pity.

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- Cbrworm on Oct 20, 2015
  
  Yes, that is what we should be driving. Except that kids destroy everything, and thus we can't have anything nice. But seriously, few things are more valuable as a driver than enough distance that the kids can't kick, or do leg presses your seatback. And distance between the kids is a huge bonus as well. I'll probably be arrested someday for swatting at my kids feet/ankles/shins that are pushing on my seat. Basically, while kids are great, they ruin every part of the driving experience.
  
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Tonycd on Oct 20, 2015

As an aside, anybody else wonder why the TV commercial for the new 7 begins with a woman pointlessly stripping off her clothes only to reveal she has clothes on under them? Suggestion of redundant safety systems? Metaphorical proof that BMW isn't the emperor? Just asking.

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