By on August 19, 2015

TTAC SUV market share chart July 2015

U.S. sales of SUVs and crossovers jumped 14 percent in July 2015, a year-over-year improvement equal to more than 67,000 extra sales compared with July 2014.

As a result, just under 36 percent of the U.S. auto industry’s volume was produced by utility vehicles in July 2015, a three-percentage-point increase over the same period one year ago.

Passenger car volume, meanwhile, slid 3 percent last month, a drop of around 18,000 sales as the overall market grew by more than 5 percent, or 75,000 units.

Strengthened by new nameplates which only barely fit the already loose definition of an SUV/crossover/CUV – vehicles like the Honda HR-V and Fiat 500X – the utility vehicle sector’s share of the market has increased, on a month-to-month basis, in six of the last twelve months. While this suggests that the upward trend is gradual, recent gains are clearly more rapid.

As recently as March, for example, “only” 33 percent of the new vehicles sold in the United States were SUVs and crossovers, on par with figures from last summer and below the level of last November, January, and February.

2014 Nissan Rogue

July’s quick rise to 36 percent didn’t occur simply as a result of new nameplates, of course. 16 of the 20 most popular utility vehicles in America in July posted year-over-year improvements, including ab0ve-average increases from the Nissan Rogue, Ford Explorer, Jeep Wrangler, Chevrolet Traverse, Hyundai Santa Fe, GMC Acadia, Ford Edge, and Jeep Patriot.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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13 Comments on “Chart Of The Day: U.S. SUV/Crossover Market Share Surges In July 2015...”


  • avatar
    VoGo

    I don’t understand this chart. I see SUV/crossover sales at 36% and all other vehicles at ~14%. This adds up to just half the market.

    By definition, shouldn’t these two numbers add up to 100%?

  • avatar

    Since no one is willing to build an affordable large car with a hatchback and a good powertrain anymore (i.e. Dodge Magnum) you now have to choose height/ ground clearance over length.

    • 0 avatar

      To be fair I think the market likes height more than length.

      • 0 avatar
        RideHeight

        Good point. I sure do. And since the sweet spot of the buying public is well past child-toting age, I’m certainly not alone.

      • 0 avatar
        slance66

        I sure do. A 95″ long vehicle is pushing the edge of what I can comfortably fit in my garage while still being able to open my fridge (beer).

        So a 4Runner works nicely but a Taurus does not, despite the 4Runner having more room for people and stuff. A CRV is almost 15″ shorter than an Accord.

    • 0 avatar
      bts

      The Dodge Magnum was too large for most people since it was based on a full size car. A Midsize hatchback with a fuel efficient four cylinder would be much better.

      The problem I have with the crossovers is there is a major increase in size between them in size. Take the CR-V and Pilot for example. The CR-V is almost too small for it’s engine and the Pilot could never make due with a four cylinder. The Chevy Equinox is right sized, being about as large as you can go and still keep the fuel efficient four cylinder. The space utilization in the Equinox isn’t the greatest though.

  • avatar
    SCE to AUX

    Cheap gas. Which also largely accounts for the recent surge in traffic deaths.

  • avatar
    PrincipalDan

    The Acadia and Traverse must be selling on price because they are some of the “old men” of the segment, despite having had face lifts.

    The Patriot although old is popular for being one of the cheapest ways to get into a Jeep.

    • 0 avatar
      bts

      Having looked at the choices available, the Traverse, Acadia, and Enclave are still quite competitive. Their engines were ahead of their time with direct injection when they were introduced, and their styling is some of the best in the segment.


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