Ford Putting Nearly $11,000 on Hoods of Some F-150s
Ford is looking to boost sales of its full-size F-150 by offering more than $10,000 in incentives for some higher-trim models in some parts of the United States, Automotive News is reporting.
Production issues have plagued the aluminum 2015 F-150 since its launch late last year. According to Ford, only half of the F-150’s normal inventory has been available since June, which as hampered sales. The automaker says dealer stocks will be full by the end of September.
The company’s website offers nearly $11,000 off of 2015 Ford F-150 XLT SuperCrew with Chrome or Sport packages in some parts of the country.
We found this offer available in the middle of Michigan, near Clare, on Ford’s website. Other parts of the country may receive up to $7,050 off similar models.
“The truck hasn’t sold up to expectations for the most part,” Akshay Anand, an analyst at Kelley Blue Book, told Automotive News. “This may be a hint that in certain parts of the country, the issue might just be more than supply.”
Truck sales have been up for the first half of this year, but the F-150’s sales pace has been modest. F-Series volumes have dipped in each of the last five months, and second-quarter sales have dropped 6.5 percent.
More by Aaron Cole
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If I just order the hood, can I still get the cash?
1. XLT is closer to the low end than high end models. 2. If you have a production shortage, you would have lower sales due to lack of inventory, not because the price is too high. So you would not reduce the price via rebates/incentives. Try again. 3. The reason sales are lower might be that they're a good deal more expensive than comparable models of 3 years ago. My 2012 FX4 supercab with lux pkg and the works stickered about $41,000. Got it with taxes for $37,100. I checked when they came out and they were edging towards $50,000. This is in a low inflation environment. Nobody wants to pay more for aluminum that merely fixes bad engineering that made the previous version too heavy.