Chart Of The Day: Here's How Jeep Reported An All-Time Monthly U.S. Sales Record In May 2015
Four out of every ten new vehicles sold in May 2015 in the United States by Fiat Chrysler Automobiles were Jeeps, ten years after Jeep accounted for just 20% of Chrysler Group’s U.S. sales.
The automaker’s 4% year-over-year improvement was powered in large part by Jeep’s 13% gain. FCA volume improved by 8,000 units despite a 58% decrease in minivan volume. How’d they do it?
FCA’s midsize car volume more than doubled, Ram sales rose 12% (including an 8% pickup improvement), and Jeep volume jumped 13% to an all-time high of 79,652 U.S. sales with nearly across-the-board increases.
That 13% Jeep jump represents a 9,449 unit increase for the brand, helped along by the Wrangler’s own all-time monthly record (and an increase of 3,089 sales compared with May 2014), another all-time record from the Cherokee, and improved Grand Cherokee and Patriot sales.
The Renegade contributed, too, with 4,416 May sales. Since March, 9,573 Renegades have been sold in America. Yet even without the Renegade, Jeep sales in May still broke the previous record set in April, and the record set before that, in March.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
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The Renegade only sold as many as the Compass??? What's wrong with the person who actually buys a Compass? Maybe they're all rental cars.
Renegade supplies are low, else they probably would have sold more. Plus they're only now getting around to producing vehicles with certain options like the MySky roof. I think you'll see much larger numbers a year from now. I'm interesting in buying one myself, but I'm holding off for the 16s. Patriot and Compass have been benefiting from large incentive programs. Seriously, you can get a screaming deal on a new Patriot right now... if you actually want one.
Why is the Compass still being made? It was a bad mistake to build both the Patriot and the Compass, they're in the same segment, and they've just continued the error. The money spent on the Compass could have gone into making the Patriot (and Caliber, built on the same platform) better. Yeah, I know that Trevor Creed didn't think that women would buy a real Jeep, hence the cute-ute Compass, but every time I see a Compass I wonder why it still exists.
So Jeep is 40% of volume and Ram is maybe 20% or perhaps 30%? If FCA is essentially a two trick pony with a side of Hellcat I can see why Sergio is looking to merge (or be sold).