This Is What Porsche Sold To Set A U.S. Sales Record In April 2015
Porsche broke its five-month-old U.S. sales record in April 2015 to the tune of an additional 518 vehicles.
Despite decreased car volume – five nameplates combined for a 15% passenger car loss, year-over-year – the Macan recorded its third month above 1000 units and set a record in its 12-month tenure with 1537 sales.
Porsche’s best seller, meanwhile, continues to be the Cayenne. Its 4% decrease, a modest 66-unit decline, was more than overcome by the Macan’s surge.
Porsche generated 0.36% of the U.S. auto industry’s April 2015 volume, up from 0.29% in April 2014.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
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Don't overlook the 918 Spyder. I think it's gonna come on big.
So, does the success of the Porsche Cayenne and the Macan SUVs signal impending doom for the types of cars that were actually responsible for Porsche becoming a luxury status brand? Just look at the numbers. Yes, indeed, Porsche as a carmaker could not survive on 1500 combined monthly car sales alone. Yet these cars, the 356s, 911s, 930s, 928s, 944s, Boxsters, and Caymans, along with a rich and successful racing history, are what made this brand aspirational. The continuing decline in Porsche's sports car buyers, a sales trend which is also impacting the likes of Chevy, Mazda, Nissan, and Dodge(SRT), does not bode well for the future viability of these bespoke treasures. While parts and platform sharing have long been used by carmakers to make a viable business case for a sports car, declining sales volumes will seriously inhibit the creative and engineering budgets allotted to what is fast becoming a unprofitable niche vehicle. Sad will be the day when Porsche's board decides that their next generation flagship car will be a badge-engineered version of an Audi or (horrors!) Volkswagen.
Keep in mind most Auto Journalists are praising Porsche vehicles to verge of worship (particularly the Macan). With that kind of hype and 6 months wait to sold out status of some Porsches, and the addition of Porsche-owned racetracks in key cities, Porsche can pretty much do whatever it wants to with its customers.
Porsche is now a coovie company, with a sideline of sports cars.