My First and Most Recent Cars

Ronnie Schreiber
by Ronnie Schreiber

Not long ago my mother moved into an assisted living facility and I’ve been cleaning through her house. After observing her, my daughters, my sisters, and my maternal aunts I’ve figured out that there’s likely an OCD gene on one of their X chromosomes. Of course, my daughters got that bit of genetic material from their dear old dad. Hey, just because I have 60+ egg crates filled with about 15 years worth of automotive press kits doesn’t mean that I hoard things. Anyhow, while cleaning I came across a box that looked like it hadn’t been touched since January of 1966, when we moved to the house that I’m now going through. Most of the things in the box were detritus, stuff that could have been thrown away before the move. However, as I was rifling through the fabric scraps and what have you, something bright red caught my eye.

It was a pressed steel toy car, looking very much like an early 1960s Rambler station wagon. Something about it seemed very familiar and then it came to me: it was my first toy car. I remembered playing with it on the living floor of our house on Ward in northwest Detroit. One wheel was bent up into the body and another was completely missing, but it was mostly intact and in pretty nice shape considering it was more than a half century old. By the time we moved from that house I was already eleven years old so I probably hadn’t played with it in years by then, but mom does save things, which explains how it survived to make the move.

My dad had a 1961 Rambler American two door in white. I would have been about six years old at the time and I’m guessing that maybe my parents got me a toy to match one of the family cars. I also remember from that same general time the larger, very detailed plastic scale car models that my brother and I got when our parents bought a ’61 Pontiac Catalina and our grandfather got his latest Olds 98, but this wasn’t one of those dealer models, just an inexpensive pressed steel toy, perhaps made in Japan, though I can’t find any maker’s mark.

It so happens that I also just got a new toy car at the Henry Ford Museum when I was there to do a story on their Engines Exposed exhibition. The HFM is one of the tourist attractions around the country that still has vintage Mold-A-Rama machines. Developed in the 1950s by an inventor named J.H. “Tike” Miller, working with a coin operated vending company that is now the large foodservice firm known as Aramark, Mold-A-Ramas are small *injection molding machines that produce waxy plastic souvenirs while you watch them operate. They caught on big at the 1964 New York World’s Fair where there were at least 150 of the machines making everything from Sinclair Oil dinosaurs to coin banks.

To people jaded by 3D printers, Mold-A-Ramas may not seem like much, but in the jet age they fascinated adults and children alike. The machines must have been well engineered because a couple of family owned businesses still operate a number of the 50 year old machines at tourist attractions in Florida and the midwest. As with just about everything that predates the digital age, there are folks who collect new and vintage Mold-A-Rama toys. If, like musician Jack White, you want your very own Mold-A-Rama unit, a reconditioned one will cost you about $15,000, custom molds extra.

At the Ford museum you can get Mold A Rama statuettes of Henry Ford and plastic busts of Abraham Lincoln along with models of some of the museum’s more notable vehicles, like the Kennedy assassination presidential limousine. While the museum is independent of the Ford Motor Company, the firm and the Ford family are important patrons of the institution. Perhaps that’s why near the museum’s entrance a couple of the molding machines made miniature Ford products, a recent F-150 and a 1965 Mustang. I’m not much of a pickup truck fan, so I opted for the pony car, which was molded in a bright red, matching my first toy car. When I retrieved it from the hopper, I noticed that one side of the base reads “Ford Rouge Factory Tour”. I took the current Rouge plant tour soon after it was restarted a few years ago and I don’t recall seeing a Mold-A-Rama machine in the reception center so that may be a vintage mold from when the tour walked right next to the assembly line and visitors watched hot steel being poured from the vantage of the steel plant’s catwalk.

Regular readers will know that I check out ease of child car seat use in my reviews because I regularly babysit my grandson, who will be three years old in a couple of months. He makes “vroom vroom” and “pshew” noises with the “fast cars” in the box of toys I keep for him here. I guess playing with cars is something that we car guys never grow out of. I can’t think of any adult car enthusiasts that I know that don’t have at least one scale model of a car or some other kind of toy car. I bet you can remember your first toy car and I’m also willing to bet that you’ve bought some kind of toy car for yourself or for someone else in recent memory. Please tell us about them.

*The Mold-A-Rama process seems to me to be a cross between injection and blow molding since a blast of compressed air is used to hollow out the part.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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  • Arthur Dailey Arthur Dailey on Mar 06, 2015

    We much preferred Dinky Toys to Matchbox as the Dinky's were generally larger and better made. Also preferred them to Hot Wheels which made their appearance late in my childhood. Although in my varied collection were a Batmobile, a James Bond Aston Martin DB5, and a MonkeeMobile. All now probably worth a great deal of money, if I had kept them. My favourite was a silver Rolls Royce, probably the only Roller that I will ever get to own.

  • Sgeffe Sgeffe on Mar 08, 2015

    Lotsa Matchboxes back in my day, most of which are still at home and safe. My favorites include a MB Cadillac Seville (bustleback) -- missed the Hot Wheels one in the McDonald's promo by two days back in the day -- nice two-tone gray-over-burgundy as I recall. Also have the green Cougar wagon shown in @jhefner's flickrs, might have the Roller @Arthur Dailey mentioned. For some reason, I scraped most of the paint off a "cinnamon" Caddy Fleetwood I had, but then repainted it in white-over-red Testors model paint. Also have a 1/18th-scale model of a 1971 Cutlass SX, Matador Red with white top, in homage to my Mom's 1971 Cutlass "S" Coupe. I've tried and failed to track down models of all my Hondas I've owned (4) -- the 1994 Civic EX Sedan exists in an RHD variant, but is nearly impossible to find; there aren't any 6th-Gen Accord Sedans made (2000 EX-V6), only a coupe 7th-Gen (mine was a 2006 EX-V6 Sedan in Carbon Bronze Pearl), and the only 9th-Gen is a copy of a Chinese-market Sedan in black.

  • Pig_Iron I one of those weirdos who liked these.
  • SCE to AUX Inflation adjusted $79k today (!), so I guess $28k is a bargain....This is another retro car that was trying too hard, but it is very nice.
  • EngineerfromBaja_1990 It might provide an edge in city driving but from what I've read elsewhere the Hybrid trucks are 600 lbs to 700 lbs heavier than the gas only trucks. That translates to a curb weight of around 5000 lbs which is not uncommon for a full size truck.And a test drive suggested the Hybrid is not quicker than the gas only trucks. So it looks like the Hybrid powertrain is pretty much compensating in power for all that added weight while not providing significant fuel savings. Not what many would expect after shelling out an extra $5K - $7K for the next step up in power.
  • Buickman DOA like no other!
  • 3-On-The-Tree Yes anything offroad or high performance isn’t cheap. My oldest son would do occasional burnouts in his Mustang GT then he had to buy tires for it. Needless to say he doesn’t do burnouts anymore.
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