By on March 1, 2015

Bugatti Veyron blueFinally. The Veyron is done.

Bugatti reportedly sold the last Veyron, a car which will be displayed at the Geneva auto show in March, to a customer in the Middle East.

Volkswagen-owned Bugatti’s 450-unit production run comes to a close after nearly a decade of delivering cars to customers. Although the cars routinely sold for more than $2M, Bloomberg referenced Singapore-based analyst Max Warburton who believes VW lost €4.6M per car, more than USD $5M.

Unlike the detailed sales reports we see each month from Volkswagen of America’s namesake brand, Veyron-specific numbers were never formally reported. Automotive News reports that approximately one-quarter, or 113, of the Bugatti Veyrons produced ended up in the United States.

It would be easy to rib Bugatti for its sales struggles. But rather than critique the French hypercar, let’s do ourselves the service of placing its numbers in context.

Bugatti Veyron Pur SangIf there are 113 Bugatti Veyrons on America’s roads – or more likely, locked in hyperbaric, anechoic chambers – how do such figures align with the sales numbers (circa 2014) for the vehicles you drive?

671 – the number of seconds it takes for Americans to buy 113 SUVs and crossovers.

79 – the number of minutes it takes Ford to sell 113 F-Series pickups in America. Ford sold more than 2000 F-Series per day in 2014, a slightly slower year for the F-Series, America’s best-selling vehicle line.

9 – the number of hours Ford needed in the final two months of 2014 to sell 113 Mustangs.

5 – the number of days required for the Chevrolet Trax to find 113 new owners in its first month of availability, December, when a twin of the Trax, Buick’s Encore, had already been on sale for nearly two years.

1 – the number of days required for GMC to sell 113 Yukons. The Yukon is the third-best-selling nameplate off GM’s full-size SUV platform. On an average day in the U.S. in 2014, GM dealers sold 697 Escalades, Suburbans, Tahoes, Yukons, and Yukon XLs.

2 – the number of weeks required for Mercedes-Benz USA to sell 113 G-Class SUVs. At the moment, the G-Class has the highest base price of any SUV sold in the United States.

4925 – the number of minivans sold in America during calendar year 2014 for every Bugatti Veyron ever sold in America.

35,619 – the number of Toyota Camrys sold between 2005 and 2014 for every Veyron ever sold in America.

130 – the number of $845K+ Porsche 918 Spyders sold in the United States in its first eight months of availability.

51 – the number of miles one must drive from the Smart factory in Hambach, France – from which 10,453 Fortwos were shipped and sold in the United States in 2014 – to Molsheim, France, where the Veyron was assembled.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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38 Comments on “The Finally Defunct Bugatti Veyron’s U.S. Sales Run: By The Numbers...”


  • avatar

    The Bugatti Veyron Super Sport is still the fastest, most powerful, street-legal, production car in the world.

    Its going to be amazing when the successor eats the old model’s record.

    I personally feel they need to shoot high. Make the car’s top speed 300 and prove that it can reach that speed. Then you’ll be virtually untouchable – since Hennessey and Koenignesegseggsegssges are hopelessly trying to catch up by chopping up and modifying tuner cars.

  • avatar
    Fred

    This car was just plain ugly. I don’t care how much hp it has. Was this thing ever raced professionally? Guess it was good for showing off.

    • 0 avatar
      th009

      There is no racing series where it would fit, and it’s too expensive to make sense to race. It’s a fast car, but not a racing car.

      Even Ferrari only races the 458, not any of the other road car models.

    • 0 avatar
      bosozoku

      I don’t understand VW’s thinking with this car, generally. It’s not profitable, and doesn’t provide a halo for other vehicles in the brand (as there are no other Bugatti models right now). Sure, the marque has history and prestige, but I have to imagine the Veyron would’ve done more good for the bottom line as an Audi or even a Bentley. At least Bentley have gone racing with their luxobarges and brought concepts to Le Mans a number of times; there hasn’t been a Bugatti raced competitively in more than half a century. Plus, Audi sell half on luxury/prestige and half on racing heritage/innovation; Veyron seems like a perfect fit for both, especially as its use of AWD, multiple turbos, and oodles of advanced concepts fit every Audi ad slogan ever (Quattro, Vorsprung durch Technik, etc).

      And if VW wanted to build a profitable supercar brand (more exclusive than Lamborghini, that is), why haven’t we seen even one additional Bugatti model realized since the brand was revived? Seems like yet another pissing contest Ferdie P. had to win by hurling piles of money down a misdirected drain.

  • avatar

    Veyron – technologically a tremendous accomplishment, but it misses the boat completely when it comes to aesthetics, the most enormous aspect if it is ever to reach the status as a future collectible.

    • 0 avatar

      enormous = important
      (writing about the Veyron while watching a documentary on another subject don’t mix)

      Btw, if there’s one car recently introduced that has “future classic” status written all over it, then it is the new Ford GT. I’m already saving, considering selling my kidney, start a pyramid scheme, etc.

    • 0 avatar

      Really? I thought it looked beautiful…a true work of art. I was—however—disturbed by how many elements in this multimillion-dollar car were virtually unchanged from those used in, for example, my $30K Jetta SportWagen.

      • 0 avatar
        CoreyDL

        I thought it was beautiful as well. Not overdone on the exterior, just the features which were necessary to get to the top speed.

      • 0 avatar
        bosozoku

        Which elements would those be? I’m genuinely curious.

        Edit: meant this to be directed at Kyree S. Williams claims that the Veyron shares elements with a Jetta SportWagen.

        • 0 avatar
          CoreyDL

          -Smoothness of shape, minimal creases.
          -That lowering suspension feature with the key.
          -Little vents above the roof to catch air for the engine.
          -Other complex engineering things which an engineer could explain!

        • 0 avatar

          1. The flip key is mostly unchanged from the one that Volkswagen has used for some time. Bugatti could at least have made it look more unique.

          2. The seatbelt/warning chime…unchanged from that of Volkswagen.

          3. The screen in the instrument cluster is from the “New Beetle”, albeit a different color.

          These are, perhaps small things, but they affect the overall presentation of the car, IMO. And seriously, there’s no reason for it. If I’m spending in excess of two million on a car, I’d better not *see* any parts-bin borrowing.

  • avatar

    Though I doubt any of you are interested (have the money) we have two Bugatti Veyrons that need a home here in NYC Manhattan Motorcars.

    And when I say: “we” I’ll get a small commission if I can help sell them :)

    You may have noticed them in the video I have where I was doing a video shoot with Brian Cooley from CNET.

  • avatar
    ClutchCarGo

    “If there are 113 Bugatti Veyrons on America’s roads”

    There can’t be more than 112 since there is video of one getting destroyed in TX as part of an insurance scam:

    https://autos.yahoo.com/blogs/motoramic/bugatti-veyron-owner-who-drove-into-lagoon-admits-fraud–faces-20-years-in-prison-131558950.html

    • 0 avatar
      JMII

      I saw one on a flatbed down here in FL. It was not wrecked, so maybe it was being delivered to a customer or going into the shop for work? Still waiting to see one on track… but not holding my breath. I have seen an Ariel Atom and how many of those were sold in the US?

  • avatar

    “to a customer in the Middle East.”

    I wonder how many Veyrons they sold in Israel. It’s in the Mideast and there are lots of successful startups there.

    But seriously, one of the first pieces that I wrote for TTAC was about a guy here in the Detroit area (Windsor, Ontario actually) that had to sue Bugatti/VW to get his $1.5 million back because he ordered an ’09 and they decided to VIN it as an ’08 and go right to the ’10 model year, without making any ’09s. It was never really clear why they wouldn’t sell it as an ’09. For the 2010 model year they were going from the regular Veyron to special models costing half a million dollars and more over the base Veyron MSRP. My guess is that they didn’t want to sell the guy a one of one for regular price.

    Anyhow, while the lawsuit was still going on, while Bugatti was still holding the man’s money, they sold the car, also to a customer in the Mideast.

    My guess is that more than 113 Veyrons were sold to customers in the Mideast.

  • avatar
    Sjalabais

    In other words, Volkswagen lost 2 billion €uro on the Bugatti adventure.

    Where does that money come from?

    Out of the pockets of Polo and Golf buyers, of course.

    What a f* up world! All for Piëch’s big ego…

    • 0 avatar
      FormerFF

      In this case, it came out of VW’s shareholder earnings.

    • 0 avatar
      heavy handle

      The 2 billion €uro may have come out of the advertising budget. That’s cheap considering the amount of coverage this car has received in the past 15 years.

      • 0 avatar
        bosozoku

        Coverage for whom, though? Sure, we all know the Veyron as a VW product, but I fail to see how it benefited the wider company. There are no other Bugattis in need of a halo car, and I’d wager than most people in the market for such a car couldn’t care less that VW’s engineers were behind it.

        • 0 avatar
          heavy handle

          Coverage for VW. They basically owned the whole “best/fastest/most expensive car in the world” thing for 15 years (the Veyron was in gestation for a very long time).

          I think that every Chinese new car buyer knows that VW makes “the best car,” the one that only one in ten million can afford. That’s gotta have a positive effect on brand perception. It’s one thing to make ubiquitous taxis, the Veyron shows that VW makes dream cars as well.

  • avatar
    FormerFF

    I was quite surprised to see one of these in my mirrors a couple of years ago. I was also relieved to see it go by, I sure wouldn’t want to be involved in an accident with one, I only have $100,000 worth of property damage insurance.

  • avatar
    PeriSoft

    It still might not be as exclusive as the new-gen Saab 9-5… :P

  • avatar
    FreedMike

    Crazy tech, crazy fast, but crazy ugly. I never even remotely liked the looks of this car, particularly the two-tone versions.

  • avatar
    Carlson Fan

    Could never get past the toilet bowl grill!…..LOL

  • avatar
    Tinn-Can

    Were these built to order, or was this like a 2010 model still sitting on the lot kind of thing?


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