Los Angeles 2014: Scion IMatrix
Published: November 20th, 2014
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If you needed another reason why Toyota decided to kill off the Matrix, here it is.
The Scion iM, based on the European Toyota Auris, is basically the same thing as the Matrix, but developed by Toyota’s European arm. Hatchback buyers now have yet another choice in the segment, and according to Ronnie Schreiber, we all stand to benefit.
More by Derek Kreindler
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I'm guessing that in a desperate attempt to save the division Toyota is taking a cue from Lamborghini and moving Scion into first domestic and then, with any initial success, industrial tillage applications. 'Cause if there isn't an assortment of interchangeable plows, aerators, dethatchers etc. for that front end then I'm a boy racer.
Looks like some Asian dude took a stanard car and "improved" with some cladding. As a conservative I would buy a Corolla hatchback. But this Scion version will have much higjer depreciation once Scion gets shot in the head. If they made it look less "Revenge of the Nerds" like and called it Toyote they would sell millions. So they will sell a thousand.