Nielsen, who are better known for its television ratings system than much else, recently published a report narrowing down who exactly goes for connected-vehicle technology the most.
Short answer: Men 55 and over, college degree in one hand, $100,000 in the other.
Breaking it down further, men comprised the majority of all connected-vehicle users at 58 percent, with 42 percent over the age of 55, 62 percent in possession of a college degree, and 37 percent making over $100,000 annually.
As for how all users end up in a connected vehicle, Nielsen says safety is the biggest factor, with 79 percent believing the vehicle’s technology will keep them safe on the road. Crash notifications, Internet-enabled navigation and safety alerts were at the top of the users’ list when shopping for a new vehicle.
The entertainment side of the infotainment divide also had its day in the sun, with 36 percent of users streaming audio into their car on a regular basis, 26 percent going online, and 21 percent downloading media while riding the real superhighway.
Finally, 84 percent of women who own a connected vehicle consider having their vehicle act as a Wi-Fi hot spot is important to their needs, over 74 percent of men.