Aston Martin Gains Some Footing In 2013

Cameron Aubernon
by Cameron Aubernon

Aston Martin saw its pretax loss fall by a third in 2013 to £25.4 million ($41 million) over the same period in 2012.

Reuters reports the drop was backed by an 12.6 percent increase in revenue in 2013, topping out at £519 million ($839.5 million). Sales also increased that year, with 4,200 units sold worldwide over 2012’s 3,800.

Though still on shaky ground — especially in light of U.S. safety regs threatening to block further imports, as well as a February 2014 recall of 17,690 over counterfeit plastic parts from a Chinese supplier — the automaker is moving toward its goal of profitability, with new CEO and former Nissan exec Andy Palmer leading the way. According to CFO Hanno Kirner, that goal would be reached as early as 2016, thanks to a £500 million ($808.8 million) investment program.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Theswedishtiger Theswedishtiger on Oct 09, 2014

    I am curious if Aston Martin will bring out a Hybrid variant (ala Ferrani) or go full force EV, like Tesla. Maybe that will assist in getting around the US regs and build some kind of futureproof into their car line up

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    • 28-Cars-Later 28-Cars-Later on Oct 09, 2014

      @SlowMyke I realize A.M. is looking at a deal with Daimler, but its a pity they simply don't buy V8 drivetrains from Ford or GM. If Aston's customers, who can afford a new Mercedes, would not mind a Daimler powertrain in their Aston Martin then I think they would not mind an GM/Ford/FCA unit either. Aside from lower costs, the other benefit to such an arrangement is the fact the Aston Martins actually have a shot at becoming classics as opposed to junkyard fodder in ten or fifteen years.

  • Lie2me Lie2me on Oct 09, 2014

    For a brief second I thought that picture was the new Mustang... Damn, that Aston is a good looking car and good for Ford using the A-M look http://files.americanmuscle.com/wp-content/uploads/2014/02/2015-Black-Ford-Mustang.jpg

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    • Lie2me Lie2me on Oct 09, 2014

      @theswedishtiger As what, "Crack pipe, Nice price" ?

  • 28-Cars-Later 28-Cars-Later on Oct 09, 2014

    I realize A.M. is looking at a deal with Daimler, but its a pity they simply don't buy V8 drivetrains from Ford or GM. If Aston's customers, who can afford a new Mercedes, would not mind a Daimler powertrain in their Aston Martin then I think they would not mind an GM/Ford/FCA unit either. Aside from lower costs, the other benefit to such an arrangement is the fact the Aston Martins actually have a shot at becoming classics as opposed to junkyard fodder in ten or fifteen years..

    • MK MK on Oct 10, 2014

      GM? Ford? Fiatsler?!?! Lol yeah that ain't happening, entirely too pedestrian for the folks who buy astons. It was bad enough at the country club ten years ago when people thought your Aston was a jaguar, but there is no way in Hell anyone with an aston wants to have the stigma of a GM drivetrain. Plus nobody (and I mean nobody) GAF about the value "ten or fifteen years" later. Ask yourself, would YOU buy a fifteen year old Aston ? For the same of your retirement fund I hope not! :)

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