By on August 12, 2014


Here’s an interesting study in how two markets, with a similar affinity for small crossovers, will get wildly different products.

Hyundai is planning on launching a new small crossover in America, one that will reportedly be akin to the Nissan Juke: small, targeted at Millennial buyers and, ahem, distinctively styled.

The ix25, shown above at Carnewschina, is probably not it. Hyundai has shown a concept of the ix25 before, but this version will reportedly be for the Chinese market only. Built in China and based on the Kia Soul platform (look hard and the resemblance is obvious), the ix25 is designed to compete with the Ford Ecosport and other B-segment crossovers.

Offering the ix25 and the North American Juke-fighter would probably result in overcrowding in Hyundai showrooms, not to mention, fierce competition for finite marketing dollars. But it’s a nice looking vehicle that would be a solid competitor to the Honda HR-V and Chevrolet Trax, if nothing else.

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8 Comments on “This Is Not The Hyundai Crossover You Are Looking For...”

  • avatar

    HYUNDAI seems to be the only company that understands the American market and the American market’s pockets.

    Everything I ask for (demand) in a car is being delivered by Hyundai.

    Powerful engines. Spacious cars. Technology packages from the small cars all the way up to the big cars. They have stuff in their K900 that rivals the S-class, XTS, BMW 7 and Audi A8.

    They aren’t ashamed if they copy and it’s made their cars better.

    When someone asks me for advice for car shopping, they usually want to go to Toyota or Honda… I take them to Hyundai and show them the price comparison and feature comparison. They usually like the Hyundai more – but never would have thought to crosshop.

    • 0 avatar

      Well, they started out making licensed Ford Cortina/Taunus models, so they learned from what used to be the best in the business when it comes to giving the public what they think they want, at a reasonable price. Their 7 year warranty has also made reliability a non-issue (so far, we’ll have to wait a few year sto see how that will work out), so they are able to catch up with the Japanese brands too.
      Here in Europe we are still sceptical against anything new (and we don’t forgive mistakes for decades) but they seem to be gaining a market share the Japanese never managed to take over completely in the first place, because of their ‘we know better than you’-attitude (especially for Honda, which is still something of a niche brand here) Mazda’s ‘return’ to the market has also come as quite a surprise (hmm, another previously Ford-supported manufacturer?)
      I think they have managed to learn a lot of what the American brands have forgotten through the years, and that the Japanese have never completely understood.
      Even as much as I dislike their blatant copying and mostly ,in my opinion, cheap looking , but ‘dramatic’ designs, it seems to be working out very well for them at the moment.

  • avatar

    I do like most Kia and Hyundai vehicles. But this one just doesn’t work for me. Nonetheless, I’m sure it would sell in droves.

  • avatar
    This Is Dawg

    I couldn’t see the soul at first, but wow, everything behind the headlight is unchanged. That roof especially gives it away.

    It reminds me though, I just noticed the new soul’s upper grille is no longer an opening, and is instead a tacked on piece of plastic. I think it looks horrible and a bit like the new malibu and cruze with their tiny upper openings.

  • avatar

    I find it interesting that Hyundai makes unique vehicles for each major market (NA, Europe, China, Korea etc) but still manages to have a high profit margin. Many of the auto giants have moved or are moving to sell the same models globally but it isn’t necessarily paying off in improved profitability.

  • avatar

    Reminds me a bit of the Saab 9-4X, except (obviously) smaller, lighter, etc.

  • avatar

    I own a J2 and its more reliable and breaks less often after 400 000KM than my similar mileage Mercedes 280 s class!

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