Here’s an interesting study in how two markets, with a similar affinity for small crossovers, will get wildly different products.
Hyundai is planning on launching a new small crossover in America, one that will reportedly be akin to the Nissan Juke: small, targeted at Millennial buyers and, ahem, distinctively styled.
The ix25, shown above at Carnewschina, is probably not it. Hyundai has shown a concept of the ix25 before, but this version will reportedly be for the Chinese market only. Built in China and based on the Kia Soul platform (look hard and the resemblance is obvious), the ix25 is designed to compete with the Ford Ecosport and other B-segment crossovers.
Offering the ix25 and the North American Juke-fighter would probably result in overcrowding in Hyundai showrooms, not to mention, fierce competition for finite marketing dollars. But it’s a nice looking vehicle that would be a solid competitor to the Honda HR-V and Chevrolet Trax, if nothing else.