AutoNation, which is America’s largest dealership chain, is embarking on a two-year, $100-million project that will include that creation of an app that will allow shoppers to purchase cars online, in a method similar to traditional e-commerce.
CEO Mike Jackson told the Wall Street Journal
“You can sit at home, watch TV. You can view our entire inventory, select the vehicle you’re interested in, get a price and then you can send us a deposit… That vehicle then becomes the customer’s car without the customer “ever having entered the store.”
Jackson had previously declared his war on third-party lead generation sites like Cars.com and Edmunds, and announced plans to shore up AutoNation’s web presence. The ability to select a vehicle from inventory was one of his online strategy’s key selling points, as current lead generation sites often do not have that capability.