In June, Nissan announced that Leaf owners could obtain a replacement battery pack for $5,500 upon trading in the old unit. While a boon to said owners, the automaker is losing blood on the deal every time a pack is sold.
Green Car Reports interviewed Nissan vice president of global communications Jeff Kuhlman, who explained that the low price for the new pack was the result of his employer subsidizing the price, though he declined to state how much Nissan spends per replacement. Thus, no profit is being made at this time off of the exchange.
However, Nissan isn’t yet hurting on this “customer-first” initiative. According to Kuhlman, no one has taken the automaker up on its Leaf battery replacement program.