Not that long ago, buying a half-ton pickup with anything other than a V8 engine was looked upon as a sign of mental illness or an inadequate reserve of masculinity. The introduction of the Ford Ecoboost V6, as well as Ram’s gasoline and diesel V6s has shifted the tide more towards smaller cylinder counts, but Ford is projecting a big shift in take rates for the next-generation F-150.
According to Autoblog, Ford is projecting that roughly 28 percent of F-150s will be equipped with the 5.0 V8, while roughly 56 percent of buyers will opt for either the 2.7L or 3.5L V6 Ecoboost engines. The remainder, about 15 percent, will go to the base 3.5L V6. As to the other 1 percent? Perhaps there’s a CNG powertrain lurking somewhere in the shadows, Ford’s projections aren’t entirely rigorous, or the reporter in question is just bad at math, as reporters tend to be.
Right now, Ecoboost engines account for about 45 percent of F-150 sales, and even though everyone has an opinion on the efficacy of a turbocharged V6 engine in a full-sized pickup, nobody can deny their commercial success. Ford’s V6 push is also being aimed at potential buyers of the Chevrolet Colorado and GMC Canyon mid-size trucks, with Ford’s own PR team already taking shots at the new GM trucks before full curb weights, mpg figures and other specs have been released for either truck.