Sharing the pages of The Wall Street Journal’s 125th Anniversary issue with the likes of Mark Zuckerberg, Larry Summers and Taylor Swift, Ford Executive Chairman Bill Ford, Jr. sees a future for the automotive industry so bright, he’ll need to wear shades.
The chairman wrote in his op-ed for the paper that the automobile will become “part of a larger ecosystem,” and the industry must act accordingly. He explains that this challenge “represents a $130 billion business opportunity” to develop solutions to growing transportation concerns, such as a vehicle’s interactions with a city’s multi-modal infrastructure as a result of more people moving back into cities.
Ford also believes ridesharing companies like Uber and Lyft are signalling a shift from individual ownership, going as far as to proclaim the practice “may not be the primary model of vehicle ownership in the future.” He adds that future vehicles will be heavily connected with each other for high optimization of his future transportation ecosystem, noting the early phases of the connected car are already in existence.
Finally, the chairman states driving itself will need to be redefined thanks to autonomous vehicles taking the wheel — or lack thereof, in Google’s case — from the driver in more and more situations. In turn, drivers who would have handed over their keys in their twilight years would now have more time and greater mobility through autonomous technologies, as well as those with physical disabilities.