FCA has been trying to broaden the appeal of its Fiat line in the US. Success may be a ways off, into the future, or at least won’t materialize until the Jeep Renegade and Fiat 500X are launch. But that won’t stop the Italians from trying. In a bid to show off its minivan as a viable alternative for active young folks, Fiat will introduce its 500L Vans edition at the upcoming US Open – of surfing (yes, surfing, not the famous tennis tournament).
Co-sponsored by Vans (a shoe company), this concept relies heavily on visual cues to draw the attention of the cool dudes and gals that gather at such venues.
This 500L distinguishes itself by the four DRLs grafted on to the front bumper that look like the heavy duty lights seen on “adventure” vehicles, a blue and white two-tone paint job, a plaid roof, tennis sole looking pedals, special upholstery for the seats (that will remind some of a palm tree, others of a different plant), blacked out wheels, roof rack for surf boards and other items and some decals on the dashboard featuring myriad brands.
I love the paintjob and seat covers. I think the plaid roof is silly, but apparently plaid is “in” right now. I’m not old by any stretch of the imagination, but perhaps I’m out of touch.
Motivation is provided by Fiat’s 1.4 turbo good for 160 horses. It also features a 6-speed manual. And that, to me, is the most puzzling feature? How are American kids going to drive a stick?