Automotive News is reporting that the Opel Cascada will make it Stateside in 2016. Aside from giving Buick a fresh new product that isn’t a crossover, the Cascada arrives at an opportune time to capitalize on a small but important niche: the rental market.
With the demise of the Chrysler 200 convertible and VW Eos, rental fleets now have an alternative to the pony car twins for their convertible car class. Believe it or not, not all rental car clients want a Mustang or a Camaro, and the front-drive packaging of the Cascada allows for some packaging efficiencies that aren’t there in a rear drive setup (luggage space, anyone?).
Normally, fleet sales, and daily rental specifically, is treated as a last resort for undesirable product. But in this case, The Cascada is in a position to corner a market that, while declining, is currently wide open – something that GM is familiar with.