Buick Gets Another Crossover – What Took So Long?
Published: July 1st, 2014
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Buick will launch a new mid-size crossover, dubbed “Envision” in China first, then presumably in other markets. All we can say is “hurry up”.
Given the sales strength of the Enclave and Encore, it’s amazing that Buick isn’t busting their hump to get this thing on sale tomorrow. Then again, China is Buick’s most important market, and their thirst for CUVs seems nearly impossible to satiate. No word on what platform this new CUV will ride on, but the Theta chassis that underpins the Chevrolet Equinox and GMC Terrain is a good bet.
More by Derek Kreindler
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OK. I know I am being pedantic, but we all have our crosses to bear and this is mine. Generally you satiate a hunger (though satisfy would be more direct) and slake a thirst. I am not sure if satiate is technically wrong, but if I were your editor I would, uh, urge a change. And by urge I mean cajole until I got my way. Derek, I swear that I really like your writing and this comes from a place of caring. (Initially I typed love, but there's that pedantic thing again. I don't know you well enough to love you)
I will make a small fortune delivering these. yeah!
Why the hate on Buick? The Buick Theta CUV will be to the Terrain/Equinox as the Enclave is to the Acadia/Traverse. Worth the extra bucks? Leave that up to the buyers. I'd be interested in trading my 'Nox for one.
It certainly seems like a logical move by Buick to fill the gap between the too-big Enclave and the too-small Encore. Those of us with long memories will recall that right after GM's bankruptcy, Buick showed a badge-engineered version of the Saturn Vue with a handsome Buick grill that could have been a 2011 model. There was supposed to be a version with the Chevy Volt drivetrain. Still, it looked like it was just a warmed-over Vue. The would-be 2011 Buick Vue was thoroughly panned by the automotive press at the time and supposedly received poor evaluations consumer marketing clinics and nothing more ever became of it.