By on June 24, 2014

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Just like Volkswagen’s Bentley and Audi’s Lamborghini, BMW’s Rolls-Royce is entering the premium SUV game, ready to ferry oil-rich princes and the hardest of Wall Street’s power lords to their appointed rounds.

Autobild reports the premium SUV — currently dubbed the Cullinan, whose namesake comes from the 3,000-carat diamond — will debut in 2018, and will be priced between the Ghost and the Phantom at €275,000 ($340,000 USD).

Power for the aluminum SUV is expected to come from 6.6-liter V12, which may be directed through the all-wheel drive system found in the BMW 7 Series to the wheel/tire combo from the upcoming X7. A PHEV variant of the Cullinan is also in consideration.

As for where the SUV will turn up, the United States and the Middle East are potential markets.

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49 Comments on “Rolls-Royce SUV To Arrive In 2018...”


  • avatar
    Kyree S. Williams

    A Bentley SUV? Sure. But I don’t think an SUV is really befitting of the Rolls-Royce heritage. I honestly think Rolls-Royce would do much better with an estate (wagon)…maybe one based on the Ghost/Wraith pictured above. I like SUVs as much as the next (non-TTAC-commenting) person, but there’s something especially classy about opulent wagons.

  • avatar
    thelaine

    About damned time. Now they just need a pickup truck.

    • 0 avatar
      IHateCars

      Lol! You win this thread.

      • 0 avatar
        Robert Gordon

        “Lol! You win this thread.”

        Not by a long way….

        There have been many, many RR pick-ups over the years – some of them were like that from new:

        http://www.pbase.com/keithcollicoat/image/113164860

        http://lh6.ggpht.com/_6QDgIabT-gQ/TENwEV8hgpI/AAAAAAAAJA8/BSe5eABe0Y8/IMG_3928.jpg

        and of course pick-ups don’t come much more hard-core than this….

        http://www.marqueart.com/marqueart/pictures/background/background_sp11_armoured_car/sv4996_rightfront.jpg

  • avatar
    S2k Chris

    Isn’t basically every Rolls built in the last ~10 years already an SUV in all but name and ground clearance? And LOL at the wagon fanboi dweebs who think Rolls should make a wagon; Rolls owners already have a “Wagon”, it’s called a Range Rover.

    • 0 avatar
      PrincipalDan

      Ettore Bugatti once derisively sniffed: “Monsieur Bentley builds the fastest trucks in the world.” (Describing Bentley designs compared to his elegant autos) But I think that current Rolls would fit that description.

      • 0 avatar
        Robert Gordon

        Ettore Bugatti was a knob – Contemporary Bentleys were far better engineered and more sophisticated than Bugs.

        • 0 avatar
          PrincipalDan

          I’ll never forget Bugatti’s approach to customer service. A customer once called him to complain that his car was hard to start in cold weather. Bugatti’s response?

          “Sir, if you can afford a Bugatti I assume that you can afford a heated garage to put it in.”

          • 0 avatar
            Lie2me

            The rich just love to be treated like poop, it’s so novel

          • 0 avatar
            mcs

            >> The rich just love to be treated like poop, it’s so novel

            It’s the personal assistant that has to make the call and deal with the problem. The owner won’t even know about the issue if the assistant is doing their job right. If the dog needs to take a crap, it’s the assistant that takes the dog for the walk and picks up the deposit. I sort-of run around in those circles (not a billionaire myself, but know some well) and see how it works first hand. The very rich are good at putting a layer between themselves and everyday problems.

          • 0 avatar
            Lie2me

            … they can afford it, that assistant is probably pulling down 150K to be that “layer”

          • 0 avatar
            Robert Gordon

            “Sir, if you can afford a Bugatti I assume that you can afford a heated garage to put it in.”

            Which sort of explains why they went out of business.

          • 0 avatar
            Lie2me

            Bugatti’s out of business? Does VW know?

  • avatar
    MattPete

    When I was a kid, Rolls Royces were attractive and classy cars.

    Every single Rolls I’ve seen in the last ten years (they are not uncommon in my neck of the woods) is tacky and tasteless.

    • 0 avatar
      CoreyDL

      And you should leave the word “classy” back with your childhood.

      • 0 avatar
        Kenmore

        Why?

        We’re entering a period of class rigidity that will rival anything Europeans ever endured.

        • 0 avatar
          CoreyDL

          Oh I was more commenting on how uncouth the use of that word is.

          • 0 avatar
            Kenmore

            Freedom of expression so long as it’s not name calling, I sez.

            That’s how to be a classy guy.

          • 0 avatar
            BigDuke6

            +1. “Classy” is just about as definitive as “sporty”.

          • 0 avatar
            Kenmore

            And if you heard someone say “sporty” would you rear back, fling aside your cape and thrust an oaken arm at the guy crying:

            “Thou hast profaned! Thou art Uncouthe in the Eyes of the Lorde” ?

          • 0 avatar
            Lie2me

            Anything the word “classy” is connected to usually isn’t. As in…

            “That’s a pretty classy girl you picked-up at the bar last night, I saw wandering around your fancy double-wide this morning”

            Oh, and that goes for the word “fancy” as well

          • 0 avatar
            CoreyDL

            Thanks for that.

    • 0 avatar
      stuki

      I honestly haven’t found them particularly classy since, like, the 50s.

      They used to be old school throwbacks. Which did lend them an aura of “I’ve been rich for so long I learned to appreciate leather-and-wool body on ancient frame vehicles before you whippersnappers culd even afford a pack of gum……”

      The old Caddy Fleetwood always appealed more to me than any contemporary RR. More “I’ve got an oil well” than “I’ve got a title.” It rode better as well. I have to admit lambs wool is nicer than plastic, though, no matter how wedded one may be to the petroleum industry.

    • 0 avatar
      Robert Gordon

      “When I was a kid, Rolls Royces were attractive and classy cars.

      Every single Rolls I’ve seen in the last ten years (they are not uncommon in my neck of the woods) is tacky and tasteless.”

      I think your memories are very unreliable…very few Rolls Royces of any era could even remotely be considered classy. Such is the nature of the beast that on the scale of classiness that ranges from Her Majesty at one end to Liberace at the other most RR buyers tend to have tastes that are nearer the latter.

      It took me over of year of intensive looking to purchase a Silver Shadow II that was in decent nick and wasn’t in some obscenely gaudy colour/trim combination with gold plated brightwork.

  • avatar

    Many of you don’t understand how difficult it is for rich people to own a good SUV when the largest, most powerful on the market is the $90,000 Escalade.

    But what if I don’t want “GM-Quality” and I need one adorned with pillows crafted from the feathers of rare bird species and plated in precious metals?

    WHO, I say, WHO will build the Ultimate strokejob for the filthy rich?

    When’s the Bugatti Galiber coming?

  • avatar
    Tom Szechy

    ahem*China*ahem

  • avatar
    CoreyDL

    Those wheels do not work on the Rolls coupe pictured. They are too sporty and not dignified.

  • avatar
    ellomdian

    Surely has no coincidence with the recent murmurs about BMW finally pulling the trigger on an X7…

    I want to see a true Teutonic Suburban challenger – the X5 has always matched up better against the short-body-on-frame comparisons, but it falls apart when you compare it to the full-size’ers.

    I also think the current Rolls front end would look much better at chest level than the Bentley ridiculousness they showed last year.

  • avatar
    wmba

    Why, thet’s the finest ’49 Pontiac Stdeamliner I ever did see.

  • avatar
    stanczyk

    estate-wagon , shooting-brake ? – what are you talking about ?:)

    SUV from RR (big & lux) is not such a bad idea like SUV from ‘sportier’ Bentley (still big-lux)..
    But SUV from Maserati, Alfa or Lambo is pure nouveau-riche indulging excersize ..
    Ferrari is next..
    .. and don’t forget you should blame Por$che for this $ellout ..

    .. and don’t forget that more ‘cool cars’ for Wall-Street-golden-boys means less .. poor Chevys (and rather Sparks/Cruzes than Corvettes..) for you ..

    and yes, Chrysler should build a 300C coupe … and cabrio ..

  • avatar
    stanczyk

    estate-wagon , shooting-brake ? – what are you talking about ?:)

    SUV from RR (big & lux) is not such a bad idea like SUV from ‘sportier’ Bentley (still big-lux)..
    But SUV from Maserati, Alfa or Lambo would be a pure $ellout and nouveau-riche indulging excersize ..
    Ferrari is next..
    .. and don’t forget you should blame Por$che for this $ellout ..

    [.. and don\'t forget that more \'cool cars\' for Wall-Street-golden-boys means less .. poor Chevys (and rather Sparks/Cruzes than Corvettes..) for you .. ]

    [ and yes, Chrysler should build a 300C coupe ... and cabrio.. ]

  • avatar
    tjh8402

    I’m just glad to know the Phantom will remain at the top of the price ladder. That way all the people that buy these will still have to deal with an inferiority complex from everyone knowing the guy in the Phantom spent more $ on his car.

  • avatar
    Lie2me

    2018? *sigh* Then I guess a Bentley SUV will have to do, because I just can’t wait until 2018

  • avatar
    CRConrad

    “Autobild reports the premium SUV — currently dubbed the Cullinan, whose namesake comes from the 3,000-carat diamond — will debut in 2018…”

    Ehose namesake _is_, or whose _name_ comes.


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