Maserati may have had a slow 2013 as far as sales go, but the Italian brand is on pace to sell within the first half of 2014 as many cars as it had in the last year.
Reuters reports CEO Harald Wester said that while the United States was Maserati’s biggest market, China, Italy and Europe as a whole were making big sales waves for the brand, likely helping it move 15,400 units both in 2013 and the first six months of this year. He added that Maserati was on pace to hit its mark of 50,000 units sold annually by 2015, and 75,000 by 2018 as part of parent company Fiat Chrysler Automobiles’ five-year plan.
In product news, Wester proclaimed the Levante SUV would head for the showroom late next year or sometime in 2016, followed by the Alfieri in hardtop and convertible forms. Meanwhile, no new factories would be built, with an effort on filling current plants to full capacity in its fight to best the Germans in the sales game.