Chrysler will re-badge the Mitsubishi Attrage (the sedan version of the much-loved Mitsubishi Mirage) for sale in Asian markets. Sounds crazy, right? Not really.
Chrysler has a history of selling small Mitsubishis under their own brand in North America, but the agreement with Mitsubishi will cover Asia, a region where Chrysler has never been particularly strong. No specific markets or brand decisions were announced for the Thai-built sedan, but we’d like to humbly suggest a name for the new car: the Colt.