The Jeep Grand Cherokee received a diesel option earlier this year, but don’t look for the Cherokee to get one any time soon – at least not in North America.
Speaking to Automotive News, Manley said that while the Grand Cherokee diesel take rate is about 8 percent, that number would have to increase before the Cherokee could get a diesel
“Cherokee is slightly different because of its weight and size. When I think about bringing Cherokee diesel here, I would like to see Grand Cherokee diesel get much higher than 8 percent…It would have to be in mid-double digits.”
While a diesel Cherokee likely has many fans on the internet, reality is more complex. A diesel Cherokee would have to sell in sufficient numbers to meet very stringent U.S. regulations, and would have to come in at a pricepoint that is palatable to American buyers. In the Grand Cherokee, the diesel carries a $4,500 premium.
There’s also the matter of capacity. With Jeep building about 250,000 units globally at its Toledo, Ohio plant, they may not have room to mess with the current model mix by adding a diesel. The Cherokee may not be tops on the compact CUV sales charts, sales are brisk and inventories are well controlled. Jeep is likely selling every Cherokee they can produce for the U.S. market, and a diesel may not be necessary – yet.