Nissan’s budget brand Datsun is ready to go to South Africa, the fourth market that the resurrected nameplate will either see again or for the first time.
Just-Auto reports the first car to arrive in showrooms will be the Go hatchback, which will go for under R 100,000 ($9,340 USD). The cars will come over from the brand’s factory in Chennai, India at first — though parent company Renault-Nissan has a plant in Rosslyn, South Africa — and will be sold in 30 dealerships by the end of the year.
The last time Datsun sold a vehicle was during the 1980s transition into the Nissan brand, and was the No. 1-selling brand in the country from 1976 through 1978. The revived brand’s current goal is to attract first-time car buyers in developing markets around the globe, including Russia, India and Latin America.