Late last week Zipcar announced their ONE>WAY service, a point-to-point rental product and a clear challenge to Daimler’s successful Car2Go program.
As droves of pesky Millennial descend on the world’s urban centers, the market for on-demand fast access individual transport is swelling. The Avis Budget Group seems to be wasting little time diversifying their (relatively) newly acquired asset, Zipcar. The already popular short-term rental service has announced a new product: ONE>WAY, a point-to-point product in the vein of Daimler’s successful Car2Go operation.
Dubious use of mathematical symbols aside, the product is a no-brainer. Zipcar has significantly better brand recognition than competitor Car2Go. The latter’s service is offered in only ten American cities – Zipcar is available in a whole bunch of locations. Better still, Zipcar is trumping the Germans in practicality. An agreement with Honda means ONE>WAY users will have access to the 2015 Fit exclusively – a clear win for the Japanese automaker, who will undoubtedly gain massive amounts of exposure in a segment that may not otherwise experience their products.
To be fair, the Smart Fortwo wins in the crucial parking category, as its 73.5 inch wheelbase is tough to beat. But which would you rather take to Ikea?