Oh, California, the trend-setting coastal paradise that once sparked a revolution in the American car market. Fully half of cars sold in the Golden State are from Japanese brands, and for a couple of years, the top dog was the Toyota Prius – about as opposite as could be from the rest of the country, where the Ford F-Series reigns supreme. But there’s a new leader in the sales charts, and it’s a bit more mainstream (or “normcore” as the kids are saying these days).
In the first few months of 2014, the Honda Accord has managed to displace the Toyota Prius as California’s best-selling car. The Los Angeles Times reports that 15,611 Accords have been sold, giving it a lead of roughly 300 units over the Prius. The Honda Civic, Toyota Camry and Toyota Corolla rounded out the top five.
That’s not to say that the race is wrapped up already: the Prius, or any of the other cars mentioned, could snatch the crown – no other nameplates have sold more than 10,000 units so far.
At 1.8 million units, California’s car market is bigger than Canada’s, and import brands make up nearly three quarters of all sales. But Chrysler saw a big gain in 2014, with Jeep sales up 57 percent, Ram trucks up 49 percent and Fiat up 78 percent. The big losers in California included Tesla, which saw a 36 percent drop in sales. Perhaps the novelty of being an “early adopter” is wearing off, at least until the Model X arrives next year.