The Fastest and Slowest Selling Cars in April Were a Subaru and a BMW

The amount of time it takes to sell a new vehicle is usually a good indicator of demand for that model and gives a slightly different perspective from the more traditional number of days supply statistic. The average time that new cars and light trucks spent on U.S. dealer lots last month, 56 days, was up slightly from March’s 51 days, which was the same average selling time in April of 2013. Cars.com’s Kicking Tires blog has compiled lists of both the fastest selling vehicles in April as well as the cars that have lingered on the lots perhaps a bit past their shelf date. The ten fastest selling cars averaged just under 11 days from the time they rolled off their transporters until they were driven home by happy customers. The ten slowest selling cars took an average of 5 months to sell. The slowest selling car in America in April was the 2014 BMW 640i xDrive coupe, which sat on Dealer lots an average of 205 days. The two quickest selling cars were Subarus, the 2015 Forester and 2015 WRX, which both took an average of just 7 days to sell.

Complete lists after the break.

The presence of Subarus at the top of the fast-selling list shouldn’t come as a surprise as the company as gone from strength to strength in North America over the past few years. Demand for their own cars in North America is one reason why Fuji Heavy Industries, Subaru’s corporate parent, will discontinue building Camrys under contract to Toyota in their Indiana plant. The fact that BMW has four of the ten slowest selling vehicles (including the MINI Paceman) may be evidence that BMW’s business model of churning out additional models for narrower and narrower niches has its limits.

Kicking Tires excluded limited editions, exotics and other cars that don’t pass a certain threshold of sales from the list of fastest sellers, while the slowest sellers list includes all models.

April’s 20 fastest selling cars:

2015 Subaru Forester: 7 days

The 10 slowest selling car in April:

2014 BMW 640i xDrive coupe: 205 days

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS