By on May 15, 2014

iv-4_concept_12_s

 

The compact crossover market is so hot that even a moribund auto maker like Suzuki is getting into it – and what you’re looking at could very well be the next Vitara.

Built in Hungary, the new B-segment CUV is expected to resemble the iv-4 Concept shown above. With a 2015 launch, we’ll have to wait a while to find out whether it’s a rugged off-roader like past Suzukis, or just another milquetoast urban runabout. The latter would be more profitable, thanks to leveraging the Swift architecture, while providing a more civilized driving experience – perhaps at the expense of Suzuki’s brand image. Or whatever is left of it.

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23 Comments on “Look What We’re Missing: Suzuki Launches New Crossover For Europe...”


  • avatar
    gtrslngr

    Loosing Suzuki was definitely a major loss to the US automotive market . Fine , decently priced , reasonably innovative , quality cars that most every man [ or woman ] could afford . With them now jumping [ back ] full force into a segment [ compact CUV/SUVs ] they all but created back in the 80s it’ll be a bigger loss than ever

    Why couldn’t we of lost Mitsubishi instead ? Now theres a brand that should of gone away ages ago !

    • 0 avatar
      Feds

      As stated below (got posted when I was checking) Suzuki is the 9th largest automaker in the world (at least in 2012). Ahead of Renault, BMW and Daimler. Looks like the merger puts Fiat/Chrysler ahead of Suzuki, but individually they were smaller.

      Of course, I have no credibility in this department. My driveway holds a Mitsubishi and a Suzuki.

      • 0 avatar
        Lorenzo

        So, you’re objecting to the term “moribund”? I agree, that might be an America-centric term for a company that is a major player in Japan and India, and thumbs its nose at Volkswagen. Incidentally, I wonder how that tiff is going – still working its way through the Euro-courts?

    • 0 avatar
      Kyree S. Williams

      I liked the last Grand Vitara and the Kizashi.

      That’s about it, really.

  • avatar
    FormerFF

    I wouldn’t say it’s fair to call Suzuki “moribund”. While they were getting nowhere in the US, they still have a major presence in much of the rest of the world.

  • avatar
    DeeDub

    If there’s one thing we’re not missing, it’s yet another CUV.

  • avatar
    laphoneuser

    Yeah, not really missing another CUV, but I do miss Suzuki.

    I remember driving a 1996 Esteem as a rental and thinking, “I like this car! It’s an honest little thing”. Put together well, and for what it was, drove nicely.

  • avatar
    fabriced28

    There is a mistake somewhere in the article. Suzuki has just launched its Hungary-built B-segment crossover. It’s called the SX4 S-Cross and replaces directly the SX4.
    This looks like a C-segment crossover (think VW Tiguan). I don’t know if it’s going to be added to the European plant. It could use the capacity freed by Fiat leaving the place.

    • 0 avatar
      Kyree S. Williams

      Now this SX4 S-Cross isn’t bad looking (although it could use a name change). Why couldn’t Suzuki have marketed that car here? Or even the Swift. The Swift certainly would have given the Yaris and Versa hatchbacks a run for their money…

  • avatar
    Rod Panhard

    The previous Suzuki SX4, as sold in the US, was actually a Fiat/Suzuki product. Designed by Fiat, built by Suzuki.

  • avatar
    Pebble

    Suzuki SX4 and Reno aren’t bad little cars…and that’s saying a LOT coming from a non-fan of Japanese product like me. Made all the more attractive by their new orphan status.

  • avatar
    JohnnyFirebird

    I seriously thought that was a Murano.

  • avatar
    pacificpom2

    New version of the S-Cross?
    http://www.suzuki.com.au/vehicles/models/s-cross/model-variant/s-cross-glx-prestige/overview

  • avatar
    jeano

    Just got back from Spain (for the F1 race) and saw Suzukis everywhere- I suspect this is true for most of Europe.
    seems moronic to use the term moribund.


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