By on May 29, 2014

2015-hyundai-grandeur-azera

 

Along with an updated version of the Grandeur (aka the Azera), Hyundai has revealed the new “AG” large sedan, which will be a flagship, but also slot below the Genesis and above the Grandeur.

Technical specifications are unknown, but one thing is for certain: the AG will not be coming to North America. Hyundai is apparently feeling the pinch from “import” brands in its home market of South Korea, and the AG is meant to be a response to growing sales from non-domestic brands.

According to Automotive News, free trade agreements have sent import sales skyrocketing, with German brands providing intense competition to local players. Overall, imports make up as much as 13 percent of South Korea’s car market, which was closed until 1987.

Get the latest TTAC e-Newsletter!

50 Comments on “Hyundai’s New Large Sedan – Not For Us...”


  • avatar

    If I ever went for an Asian import it would definitely be a Hyundai.

    Hyundai seems to understand the American market and the American market’s pockets in ways that should make Cadillac and Lincoln ashamed.

    The Genesis 2015 is in EVERY WAY a better car than the Impala and Taurus.

    The KIA K900 would be my choice over the XTS or the MKS.

    When I look at the amenities that South Korea has copied off Mercedes, it makes me wonder “why didn’t Cadillac/Lincoln” do that???

    Powered headrests .
    Waterfall seat cushions.
    Massive leg room – like a W221.
    AND THEY GIVE YOU A V8 ENGINE if you want it.

    I’m tired of the BIG3′s excuses.

    I don’t want to hear EXCUSES as to why your seats don’t have massagers or active ventilation/cooling or thigh cushions.

    I took a friend to buy an Azera, because I wanted to break her out of the soul-less econobox buying habit. She had a 2011 Camry (loaded) and wanted an Avalon (loaded).

    Toyota wanted $470 a month for the Avalon.

    Took her over to Hyundai.

    They showed her an Azera (loaded) for $425 a month.

    We took the Azera.

    She loves it.

    I love it.

    The interior is brighter and more luxuriously crafted than ANYTHING I’ve seen coming from Toyota. Navigation, Heated seats/cooled seats/panoramic roof/ rear sunshade… Not a single issue thus far. Regularly scheduled maintenance.

    When she goes back to return it, I think she’ll want an upgrade to the Genesis, but if the new Azera is bigger she may stick with it.

    I was SHOCKED how big the 2015 Sonata is. Bigger than the 200 2015 – although the 200 offers AWD with a V6. I’d buy the Sonata before the 200 because I’m more comfortable in it (if I had to make that kind of choice).

    I just feel so good to subvert a sale from lame, soul-less Toyota.

    Hopefully Hyundai will give the Azera an AWD option. It’s the only thing I felt was missing. Heated & ventilated rear seats wouldn’t be a bad addition either.

    • 0 avatar

      I agree. Similar experience with my mother replacing her older Sante-Fe with a 2014 Forester. She went with the Forester due to visibility concerns in the Sante-Fe. The modern-subaru has less features and creature-comforts (that are not info-tainment based) than the Hyundai.

      Most important: Lack of a cargo-area ceiling light when you open the tailgate. Subaru decided to put this light floor-level on the right side. Seriously.

      Hyundai really does get the amenities down well and in their price range.

    • 0 avatar
      Kyree S. Williams

      We have a 2012 Sonata and (as of yesterday evening) a 2014 Kia Soul in our fleet, so I agree that the Koreans definitely know what they’re doing.

      • 0 avatar

        Kyree

        What impresses me most about the Sonata is how even though it’s a “me too” car, it looks stylish enough to drive around in the big city, offers enough technology and upscale looking interior trim to feel like a “luxury car” and has a 2.0t engine that allows me to actually say: “I don’t need a V6″.

        I’m always impressed with Sonata.

        Although I hate the outward design changes of the 2015, its interior is amazingly spacious.

        • 0 avatar
          mike978

          BTSR – I have looked at the specs for the 2015 Sonata and the engine output is much lower for 2015 down to 245hp. Unless there is radical weight loss the loss of >10% hp will translate into a slower car. Makes the V6 from Chrysler and Honda more tempting if speed is your thing.

      • 0 avatar
        SC5door

        Now only if KIA and Hyundai would stop using Nexen tires. I noted more interior noise on the Soul’s when driving them when we bought the 2012 when it had the Nexen’s on it. Drove one with the Hankook’s on there and it was quieter. Luckily we found ours with the Hankooks so didn’t have to make the dealer swap wheels and tires around.

        • 0 avatar
          BunkerMan

          Agreed, I had a 2012 Veloster that went through a set of all seasons in around 20k kms. That’s just unacceptable. I asked at the dealer if there was a pro-rated tire warranty and he looked at me like I had two heads. I replaced them with another brand and had much more luck.

          • 0 avatar
            davefromcalgary

            Wow, I generally consider OEM tires to be crap but that takes the cake.

          • 0 avatar
            highdesertcat

            davefromcalgary, I think I replaced the OEM Kumho tires on my grand daughter’s 2011 Elantra at around 20K miles.

            They wore very quickly when commuting at a high speed on US70, four times a week and around 600+ miles per week, with four girls aboard, traveling together.

            Replaced the OEMs with Pirellis. Excellent tires! Wear very well. Actually feel round. So smooth.

        • 0 avatar
          bd2

          Ughh – those crappy Nexens.

          And the Cadenza is better than the Azera.

    • 0 avatar
      ponchoman49

      I’m not surprised you like the 2015 Genesis better than an Impala or Taurus. After all it is an all new model that costs thousands more and is pitched as a higher end luxury model offering. While I have not driven a 2015 Genesis, I have driven a 2014 Impala LT V6 and was blown away by how nice it was. For Upstate, NY Winter driving it would be the best choice for me. To get a Genesis with good traction it would have to be AWD and so far any I have seen are pushing close to 50 grand! I can get a loaded V6 LT Impala with red jewel paint, optional brownstone interior and the convenience package plus over sized moon roof for around 32K!

      • 0 avatar
        Kyree S. Williams

        Not that the Impala isn’t a lovely car, but the Genesis is a couple of leagues above. For all intents and purposes, it’s a mid-sized RWD luxury sedan whose underpinnings are similar to those of the 5-Series, CTS, XF, GS and E-Class. It is only by virtue of Hyundai’s “more-bang-for-your-buck” strategy that the Impala and Genesis overlap in price at all. Really, the Azera is Hyundai’s Impala-competitor, and you can get one of those fully-loaded for well under $40K.

      • 0 avatar
        PRND21

        Great fuel economy, too. Just rented a 2014 Impala with the 3.6L VVT V6 for a 750 mile round trip in and out of Chicagoland, averaged 32.2 MPG.

    • 0 avatar
      TrailerTrash

      Don’t know about the Impala as it seems to be getting rave reviews.
      But the Taurus is now more than 5 years old. I presume any new update would leapfrog it ahead.
      Early on the Taurus and MKS were tons better. At least the designers were thinking enough to allow passengers cooled seats…and AWD. Not to mention the endless list of available features never offered on the Hyundais back in the day.

  • avatar
    28-Cars-Later

    What about K90000000?

  • avatar
    juicy sushi

    In silver it looks pretty good.

  • avatar
    mike978

    Talk about slicing the sedan market thin. I wouldn`t have thought there was much space (physically or on price) between the Azera and the Genesis.

    • 0 avatar

      The Azera doesn’t offer RWD or AWD.
      The Genesis didn’t offer FWD or AWD.
      The Azera sold in areas that wanted FWD/ AWD and the Genesis couldn’t.

      Azera is essentially a “super-sized Sonata”.
      The price difference between a loaded Azera and a base-model Genesis is only about $2000 more than the Genesis at $37,000 (negotiable).

      Unless you truly needed more rear-seat legroom, the Azera is the better deal.

      I’ve shopped Hyundai twice and this is what I observed.

      I am currently in the process of helping a cousin locate a good deal on a (loaded) Sonata. [I refuse to let friends buy cars without Nav/ moonroof/ventilated&heated seats...pay it - you\'ll thank me later].

      • 0 avatar
        Kyree S. Williams

        Before my grandmother realized that a sedan was too low and instead got the Soul, she was looking at the Sonata. We were being quoted prices of around $27,000 for 2014 Limited (non-turbo) Sonatas with sunroof, nav, and heated/cooled seats.

    • 0 avatar
      TMA1

      I think the price gap between the Grandeur/Azera and the Genesis is significantly bigger in Korea.

    • 0 avatar
      bd2

      Toyota/Lexus has the Camry, Avalon, ES and GS (not counting the IS since it’s too small).

      The AG is basically Hyundai’s answer to the ES and LaCrosse/Alpheon – a large, cheaper FWD sedan for those upper middle class women buyers.

      Basically a snore, but there is a market for it.

      • 0 avatar
        mike978

        bd2 – I agree, but of those four name plates you list two are from a luxury brand and two from the mainstream brand. I wouldn`t have thought the Genesis, good as it is, would be classed as a luxury car.

        • 0 avatar
          Kyree S. Williams

          As far as the Genesis goes, it’s definitely a luxury car…especially in S. Korea where there is an overwhelming support for domestic cars, and where people are used to buying luxury cars from domestic, mainstream brands. That’s why the K9(00), Equus and Genesis do very well there.

          • 0 avatar
            onyxtape

            Yeah, you watch gangster, action, well, really any major movie in Korea and you’ll have executives, mob bosses, etc. riding around in Genesises and Equuses. Hardly any S-classes in sight.

          • 0 avatar
            bd2

            Actually lot’s of 7 Series and S Classes for the Chaebol families but the gangstas like to stick to the Equus or the Renault Samsung Chairman.

            It’s the same way in Japan – the gangstas are riding in either the LS460 or the Toyota Crown Majesta, if not the Toyota Century.

        • 0 avatar
          bd2

          @mike978

          Until the LS460, all Lexus models were branded Toyotas in Japan and the RX was still sold as the Toyota Harrier in Japan until recently.

          And in Korea and Japan, domestic automakers sell luxury cars with the luxury models getting their own special badging.

          Toyota sells another line of luxury sedans in Japan with the Crown series and the flagship sedan is the Toyota Century and not the LS460.

          Infinitis are still sold as Nissans in Japan (and the M/Q70 is also sold as a rebadged Mitsubishi), as are what Acura models still sold in Japan (it was the Honda NSX in Japan).

          And basically all the auto industry heavyweights (JD Power, ALG, etc.) classify the Genesis as a luxury sedan.

          In Korea, the Genesis is more expensive than the Lexus GS and for the 1st gen, the special edition Prada Genesis was way more expensive.

          • 0 avatar
            mike978

            Thanks for the information. You make some good points.

          • 0 avatar
            TMA1

            The chaebol families might drive imports, but the corporate fleets used to ferry around executives are full of domestics. Pull up to Samsung headquarters in Gangnam, and you’ll find a bunch of Equii & Grandeurs lined up, not German or Japanese cars.

      • 0 avatar
        CoreyDL

        Upper middle women buyers, in S Korea? Right.

        The men make the car decisions. That’s all there is to it.

  • avatar
    xtoyota

    I drive a 2012 Azera and love it……… AND no problems :=)

  • avatar
    ponchoman49

    Buick called. They want there grilles back!

  • avatar
    dave-the-rave

    Daniel Webster called. He wants you to spell “there” as t-h-e-i-r.

  • avatar
    TrailerTrash

    OK…is it me or is this new look the result of a 2010 MKS having sex with a newer Lexus?
    How come the same design doesn’t get the same “Whale” description the MKS did? Because there are just born Lincoln haters repeatng the same crap review after review.
    Not to mention I see a lot of Buick in the look as well.
    Do they ever design anything themselves?

  • avatar
    APaGttH

    Is the legilicious model on the left standard equipment or an option?

  • avatar
    Big Al from Oz

    I great having free trade, this is illustrated here with this vehicle.

    I could talk about another market/country with a vehicle that needs to be ‘freed’ up and allow imports in.

    Hyundai should look at exporting these vehicles. If imports are entering the country, then Korea must increase exports.

  • avatar
    James2

    Hyundai is learning from the Germans on how to cut the pie in increasingly thinner slices.

  • avatar
    TOTitan

    OK already. I get that Hyundai/Kia has their interiors and reliability down pat, however not a single comment has been about how they drive. Are they fun to drive? How does the steering, brakes, and high speed stability compare to the Germans? From my experience they don’t even come close. If you like the way Toyotas drive, buy a Hyundai/Kia. You will get a better Toyota for less money. However if you really enjoy driving, want to be able to stop from high speed more than once, want a suspension that shrugs off speed bumps and potholes, and like driving roads like Mulholland Hwy just for fun, buy a BMW, Audi, or Benz. Ultimately you still get what you pay for.

    • 0 avatar
      bd2

      Depends on what German – and the new Genesis is pretty much on par with the bloated 5 Series and E Class for driving dynamics (if they really want handling, they should get the CTS V-Sport).

      And the AG is directed at older, upper-middle/upper class women – who I doubt care about driving dynamics (only care about a plush ride), esp. when they’re probably stuck in stop and go traffic in Seoul or one of the other large cities in SKorea (that is, if they don’t have a driver).

      Again, basically, this is the Lexus ES and LaCrosse/Alpheon competitor.

  • avatar
    TOTitan

    bd2 your right. My german is a bmw 335d. With the shocking level of performance and economy the car has it doesnt really have many peers.

  • avatar
    CT_Jake

    The 2015 base Genesis is now about 15% higher than the 2014 base. Do you think folks will go for that? It will certainly make the Azera seem more appealing if it’s pricing remains relatively the same for 2015. I like the profile of the Genesis, but designers seems to not give a whit about rear seat passengers’ visibility. This design element is getting so wide spread that it has lost a lot of its original appeal – at least for me.


Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India