Re-appointed through 2018 last month by Renault-Nissan shareholders by a margin of 85 percent, CEO Carlos Ghosn has adjusted his sights on Volkswagen, General Motors and Toyota in an effort to take one of their spots as a member of the Global Three.
Automotive News reports the No. 4 automaker has a ways to go before taking the lowest spot on the podium; in 2013, Renault-Nissan moved 8.3 million off the lot behind VW’s 9.73 million, Toyota’s 9.98 million and GM’s 9.71 million. The Franco-Japanese automaker also relies heavily upon its Nissan division for the majority of sales and profits, Nissan having remained the same size as it was when the alliance formed in 1999 while doubling sales and reaping the rewards over the years.
Meanwhile, Renault struggled to move toward its goal of 3 million cars sold globally in 2013, falling 370,000 units short. Stalled sales of the Zoe EV, the loss of COO Carlos Tavares to PSA Peugeot Citroën, and poor handling of the crisis involving high-level executives falsely accused of stealing corporate secrets — leading to the forced departure of previous COO Patrick Pelata — also dinged both Renault and Ghosn.
On the plus side, Ghosn managed to keep Renault’s manufacturing in its native France, with plans to boost local production by 180,000 units by 2016, as well as helped the French brand meet its cash flow target of 2.5 billion euros over the past three years. While the Zoe may have been a bust, Ghosn proclaimed Renault was still the No. 1 seller of EVs in the European market, accounting for 37 percent to 42 percent of the local market; the alliance has an overall 60 percent of the global EV market. Finally, the CEO believes Renault will see 50 billion euros in revenue by 2017, compared to 41 billion euros in 2013.