Though it may appear EVs and PHEVs aren’t flying out of showrooms in comparison to Toyota Camrys and Ford F-150s, IHS Automotive says that in comparison to hybrids, the electrified offerings are faring better in their fourth year of sales.
Autoblog Green reports the research group found that in 2013, cumulative sales of the Nissan Leaf reached 100,000, while those of the Chevrolet Volt hit 70,000 in the same four-year period. Meanwhile, the first-generation Toyota Prius only managed 52,000 after four years of accumulated sales. Unlike the Prius when it first arrived, though, EVs and PHEVs have had help from federal and state tax credits, inflating sales more than where they would have been otherwise.
That said, IHS notes the market is still in the early stages of growth, with most EV/PHEV owners still in possession of their first such vehicles. Analyst Ben Scott, however, states 2014 will be the year PHEVs pull ahead of their fully electric siblings thanks to their gasoline-powered range extenders. Scott added that by 2020, the ratio between the two approaches to automotive electrification will be 55:45 in favor of the PHEV.