Vellum Venom Vignette: 2015 Camry Regression Analysis

by Sajeev Mehta

Published: April 16th, 2014

vellum venom vignette 2015 camry regression analysis

As expected, TTAC’s Best and Brightest called it: the 2015 Camry has Chernobyl-grade DLO FAIL.

Or maybe that’s heavily tinted glass?

I consider myself lucky I’m not attending the NYIAS, this would make my head go explodey all over the show floor.

No transportation designer, wannabe like me or otherwise, wants to see that gigantizoid of a hunk of black plastic go into production. The years of thankless hard work, the brutal cost of design school on your wallet/social life, etc shouldn’t turn into this.

There was nothing, absolutely nothing wrong with the 2014 Camry’s greenhouse: it was sleek-ish and a completely DLO FAIL free zone before the redesign. It was a beautiful thing. And now it’s gone.

Thanks for reading, I hope you (can still) have a lovely week.

#2015 #Camry #Design #DLO #DLOFAIL #NewYorkAutoShow #Sajeev'sBitterTears #Styling #Toyota #VellumVenom

Sajeev Mehta

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2 of 71 comments

Guy922 on Apr 23, 2014

It is very 1988 Corolla-esque. Why Toyota? The Camry never had that ugly molding on any iteration. Why start now? And why 30 years so late? This is stuff id expect to see on a mid 1980's Corolla. Not a 2015 Camry. Oh gawd......On Toyota's website in shock. Its real! Well, im sorry but this is Camry's equivalent to '96 Taurus. Way to hand over the sales crown Toyota. Hideous. Maybe we complained about the blandness too much but Camry bland wasnt a bad thing....the 2014 Car looked better overall than this frankenstein......

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Ponchoman49 on Apr 30, 2014

Leave it to Toyota to make each new design look worse than the last.

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