For the first time since 1999, Ram trucks outsold Chevrolet in a monthly sales period, with Ram edging out the bowtie brand by just 285 trucks.
With 42,532 trucks sold in March, Ram just edged out Chevy’s 42,247 trucks, but lagged Ford, which moved just under 71,000 F-Series trucks.
GM spokesman Jim Cain issued a rather acid-tongued statement to Automotive News, telling the trade paper
“The 1980s called. They want their marketing strategy back…It’s really easy to deeply discount your truck, mine the subprime market and offer cheap lease deals to buy market share.”
Although I am a dubious authority figure when it comes to withholding sharply worded responses, I can’t help but wince when I see this quote by Cain, as well as his other comments about the Chevrolet Colorado rendering other trucks “obsolete”. Clearly, things aren’t going well over in GM’s truck department, but reacting with a response best left for a “deep background” conversation at a Detroit-area watering hole only serves to further telegraph that fact.