So far, Cadillac has moved just 180 units of the ELR in 2014 – at that pace, Cadillac stands to sell just 720 units in 2014, far short of the often-stated 2,000-3,000 unit annual sales target.
Even worse is the inventory picture. According to Cars.com, there are 1,077 ELRs available at dealers, which could translate to almost a year’s supply of the $76,000 plug-in hybrid.
The ELR is unequivocally a flop: between the absurd price tag, the fiasco erupting over Cadillac’s now-infamous TV ad and the early recall of the car, the launch of Cadillac’s “green” halo car could not have gone any worse. The only question is, how long will it last?
Personally, I think that it won’t make it past the 2015 model year. Dealers are already inundated with inventory, including multiple examples of the Saks Fifth Avenue tie-in cars, and the market for a $76k Cadillac version of the Volt is just not that large.