New York 2014: Chevrolet Makes Trax With New B-Segment Crossover
Published: April 16th, 2014
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It’s impolite to gloat, but we called the introduction of the Chevrolet Trax back in March. It’s nice to be right once in a while.
Using the same underpinnings and 1.4L drivetrain as the Buick Encore, the Trax will go up against the Jeep Renegade, Nissan Juke, Honda Vezel and other entrants in the subcompact crossover segment. The Korean-made Trax is already on sale in Canada, starting at about $17,000 USD. That price probably won’t change much when it comes to America. Though versions with AWD and more equipment will get pricier.
More by Derek Kreindler
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As Derek will know, those of us north of the 49 have been blessed with these automotive abortions for some time now.
These subcompact CUV/SUVs seem to be filling a niche in the market. I think Buick actually got to a market niche slightly ahead of the game and was able to be a significant player in it. And now Chevrolet is following in thier footsteps to capitalize on this boom. Which is a smart move to make money and keep shareholders happy. The Countryman was there first, but perhaps the Buick was at a better price point, and the Traxx even more so. It seems that buyers out there want the ride hieght of an SUV, but without the heavy gas consumption of an SUV or even a CUV. We will see more of these in the marketplace as baby boomers used to a diet of Ford Explorers and Grand Cherokees and the like downsize as kids move away, move into urban areas, and have a harder time getting into and out of a SUV that might be too high up, or a regular car that might be too low.