Mulally: New Chinese Escort Could Come to America

by Ronnie Schreiber

Published: April 21st, 2014

mulally new chinese escort could come to america

While Ford’s new compact Escort sedan was developed by Ford’s Aisa-Pacific R&D team specifically for China, Ford CEO Alan Mulally indicates that the company has more global plans for the car, including the possibility of selling it in the United States. Mulally told Automotive News that the Escort will likely go on sale in other markets besides China. He said that while the company already has the Focus in the stateside C segment, the Escort could allow the company to attract consumers at a new price point in that segment.

Ford revealed the revived Escort on Sunday at the Beijing auto show. The nameplate has been dormant at the automaker since 2000. While it’s based on a Focus platform, it has more leg room in back, something Chinese consumers appreciate. Mulally told AN that it’s only a matter of time before American consumers will also get a chance to stretch their legs in the back of an Escort.

“We have a really solid small and medium-sized product line in the United States right now…“But I think over time this will be another enhanced version of the C-size. It’s just a matter of when. We’re going to be able to provide a C-sized vehicle with different price points.”

Mulally said that how the new Escort will spread to other countries demonstrates how the company’s One Ford strategy can take a vehicle developed by one of their regional R&D teams and customize it for specific markets while still saving money by making a global product.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

#2014BeijingAutoShow #2015FordEscort #AlanMulally #BeijingAutoShow #China #ChineseMarketEscort #FordEscort

Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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RHD on Apr 22, 2014

So Mulally says Ford might send new Chinese Escorts to the US. There are already thousand of Chinese Escorts here... they are actually slaves, working at "massage" businesses in small strip malls all over the country. (Don't believe me? Look it up! Human trafficking is a thriving industry.)

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Jhefner on Apr 27, 2014

Someone found the patent drawings to the 2015 Escort and posted them online. I imported them into my drawing program for the purpose of building a paper model of it for my display. When I scaled the width (excluding mirrors) and height to match the current Ford Focus, then measured the wheelbase and length; it would appear with the added rear legroom that this car is Ford Fusion size; and not a compact car in size. Near as I can tell, these are the dimensions: Wheelbase: 115 inches Length: 192 inches Width: 71.8 inches Height: 58.4 inches. Of course I could be wrong; but that is what the drawings imply.

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