Lexus is launching their long awaited small crossover at this month’s Beijing Auto Show. Dubbed the NX, it will be the first Lexus product with a turbocharged engine.
Aside from the 2.0T engine, a naturally aspirated NX200 and an NX300h hybrid (which shares its powertrain with the Lexus ES300h) will also be offered. Exact specs haven’t been announced.
For TTAC readers, the NX is a non-event, another boring crossover to add to the ever-growing pile of soulless two-box vehicles that should be wagons. But for Lexus, this is a vitally important product, a competitor in the booming small crossover segment.
In Europe, Lexus has traditionally been an also-ran, fielding a lineup of cars that are considered uncompetitive thanks to thirsty gasoline engines, a dearth of diesel options and a lack of compelling reasons to pick one over a rival luxury brand. The NX is their best hope at changing things.
The small crossover segment could not be hotter, and if the pricing is right, Lexus might be able to make some headway against the Mercedes-Benz GLA, BMW X1 and Audi Q3. The lack of a diesel won’t help, but the hybrid version might do well due to low CO2 emissions, even though hybrids traditionally have not done well on The Continent. In markets like China, Russia and Brazil and India, the diesel conundrum is less important. What matters is the “premium” perception that goes along with the Lexus brand and CUVs in general. The NX won’t break new ground in quality and value like the LS did – but it might just kick off a second wind for the brand in the markets that matter most.