Automotive News is reporting that Honda is reviving an old, but unused moniker for their new small crossover.
Honda fansite Temple of VTEC originally reported that Honda will ditch the “Vezel” name for North America, instead dubbing their new B-segment CUV the “HR-V”. This finding seems to be confirmed by AN, which found trademark filings for the moniker.
Like the Vezel, the original HR-V was positioned below the CR-V, though it never was exported to North America. For a Honda, its design was fairly progressive, though it was likely too small and too slow to succeed in the size-obsessed North American market in the early 2000′s.
This time, things are different. Crossovers, not SUVs, are the hot new thing, displacing sales of more traditional B, C and D segments. Honda will produce the HR-V at its new Mexican plant, which is set up to build both the Fit and the HR-V. And with the B-segment crossover space heating up, the HR-V is a well timed move for Honda.