Automotive News reports General Motors, already being hammered from all sides from its delayed recall of 2.59 million vehicles affected by a defect in the ignition switch, issued a customer-satisfaction campaign in mid-March of this year for 1.2 million crossovers whose airbags may fail to deploy in a side-impact crash, an issue known to the automaker since 2008. Once the National Highway Traffic Safety learned of the decision, however, GM did an about-face and upgraded the campaign to a full recall. In addition, its Executive Field Action Decision Committee considered a full recall as early as November 2010, opting to issue service bulletins four times between then and 2012 instead, which spokesman Alan Adler claims satisfied the issue thoroughly without the need for increased action.
Bloomberg says GM is tying its executive incentive packages based on earnings, global market share and quality. The plan was originally announced in February as a work-in-progress during a statement about a proposed pay package of $14.4 million with $10 million in long-term compensation for CEO Mary Barra, which will be decided upon during the automaker’s annual stockholders meeting in June. In the current announcement, GM believes that linking executive pay “to the achievement of both short- and long-term goals” will serve as “an important cornerstone of employee engagement.”
As for the switch itself, its time may have finally come as GM considers dropping the ignition key for push-button start throughout the automaker’s entire range, a technology found in 72 percent of all 2014 vehicles sold in the United States. The move would put it in line with consumers who view the button “as a convenience and a luxury feature” according to Edmunds.com senior editor Bill Visnic, adding that the ignition switch “is a very fussy, electro-mechanical part that’s seen [by consumers] as less reliable.” Potential issues surround the push-button start, however, including length of time between action and reaction, as well as drivers remembering to shut the engine down prior to departing the vehicle.
Finally, Automotive News reports most dealers may never see a recalled vehicle enter their service bays, as many affected owners either never receive the recall notice or receive the document, but end up tossing or otherwise forgetting about the recall. Further, even with a recall in the headlines like the one GM is still working through, some owners may not have the inclination to go through with repairs, whether due to time, other priorities or apathy.