Cain's Segments: Muscle Cars

Timothy Cain
by Timothy Cain

The Ford Mustang is selling more frequently in 2014 than it did in the same period of 2013. Ford is also grabbing greater U.S. market share in the relatively high-volume muscle car sector.

This might seem surprising given that Ford is set to replace their fifth-gen pony car with a new edition for 2015 – don’t people want to wait for the new model? Yet such a turn of events isn’t unprecedented, and it’s not as though a few current Mustangs couldn’t be sold at this moment because their buyers find the next Mustang less desirable.

Unlike the Porsche Boxster’s class of European roadsters, the sales achieved by the Mustang, Chevrolet Camaro, and Dodge Challenger garner attention not just because they stir up the passions of automotive enthusiasts but also because the numbers are high. These aren’t rare cars; their ubiquity can be traced back both to their affordability and to their history.

Moreover, there may be no sports/sporting/sporty car sub-segment where the competitors are so easily identifiable. While it’s true that loyal Mustang owners may never consider the Camaro, the three cars in this group are still plotted on the same connect-the-dots map. The same can’t really be said of the Scion FR-S (hardtop, and a backseat) and Mazda MX-5 Miata (two-seat droptop), nor even the Honda Civic Si (two doors and a trunk) and Volkswagen Golf GTI (hatchback).

And so we compare rear-wheel-drive muscle. Even at the end of winter. Even in a transition year.

The Mustang, sales of which have improved by 2276 units through one quarter of 2014, is America’s 60th-best-selling vehicle overall, less than 1700 sales back of the Lexus RX, GMC Acadia, Jeep Patriot, and Subaru Impreza/WRX. It ranks just ahead of the Nissan Pathfinder, Chevrolet Camaro, Nissan Frontier, and Kia Forte.

Camaro sales have increased by a less impressive 370 units. The Camaro is America’s 62nd-best-selling vehicle so far this year.

Both the Camaro and Mustang have stolen market share from the declining, aging Dodge Challenger. Never capable of challenging the Mustang and Camaro in terms of U.S. volume, Dodge has nevertheless increased its Challenger sales volume every year since the car arrived in 2008. In 2013 there were twice as many Challengers sold in America as there were in 2009.

The first quarter of 2014 has seen the Challenger’s market share in the category fall to 22% from 28.5% one year ago. Meanwhile, the Mustang has outsold the Camaro by a grand total of 28 units in 2014 – 681 units in March, specifically – and its share in the category has grown to 39% from 33.9% in Q1 of 2013. Camaro market share is up from 37.6% to 39%.

To better understand just how common these cars are, however, consider the total sales from individual automakers. Ford, Chevrolet, and Dodge combined for 50,198 Mustang, Camaro, and Challenger sales in the first three months of 2014, 16,519 units more than the combined sales at Fiat, Mini, and Scion. The Mustang, Camaro, and Challenger’s total beats the whole Mazda brand by 8230 units; Infiniti by 18,977 units. The Mustang and Camaro, individually, outsell Volvo.

2014 won’t necessarily be a reliable barometer for American muscle car sales, with a redesign of the Challenger yet to be introduced, the aging Camaro, and the Mustang’s replacement. But the first three months of 2014 could still be an accurate gauge for what we can expect as the pages on this year’s calendar flip over.

And by the by, GM also sold 8179 Corvettes during the first three months of 2014, a 178% year-over-year increase.

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AutoMarch2014March2013%Change3 mos.20143 mos.2013%ChangeChevrolet Camaro86248102+ 6.4%19,56819,198+ 1.9%Dodge Challenger48826132– 20.4%11,03414,540– 24.1%Ford Mustang93057688+ 21.0%19,59617,320+ 13.1%—— —————Total22,811 21,922 + 4.1% 50,198 51,058– 1.7%
Timothy Cain
Timothy Cain

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  • MrIcky MrIcky on Apr 12, 2014

    I'm so glad these cars are still alive and kicking with V8s. Things were looking so bleak not too long ago.

  • AoLetsGo AoLetsGo on Apr 13, 2014

    I have had the Mustang and Camaro V6 coupes as rentals recently, but not the Challenger yet. They were both interesting rentals but not the best for seeing the world outside with their small windows. It was a bit of game driving the back roads and small towns of the deep south in a bright red Camaro with NY plates without getting a ticket from Sheriff Buford T. Justice.

  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
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