2014 Beijing Auto Show:Lincoln Debuts New MKX Concept Outside U.S., Annouces Chinese Dealers

Ronnie Schreiber
by Ronnie Schreiber

As part of the launch of its luxury brand in China, the first step in its strategy of making Lincoln into a global brand, Ford Motor Company used AutoChina 2014, aka the Beijing auto show, to debut the next version of Lincoln’s MKX midsize crossover. The reveal of the MKX Concept is the first time that Lincoln has ever introduced a new vehicle outside of the United States, and focus groups in both the United States and China were consulted in the crossover’s design. The new MKX will likely go on sale in both countries sometime in the first part of 2015.

Matt VanDyke, who is in charge of Lincoln’s international effort, stressed China’s important role to Lincoln in remarks to Automotive News:

“Lincoln in China has our full attention in product development. “We’re not developing products for the U.S. and seeing if they work there. We are developing out of our global design studio products that we clinic and research in Huangzhou and Beijing and Shanghai and Pasadena, not the other way around.”

At the same time that Lincoln was introducing the new MKX, the company announced its retail and initial product plans for the Chinese market. This fall eight dealerships in seven cities will be the first wave of what the brand plans to be 60 stores in 50 cities by the end of 2016. To start out with, just two Lincoln models will be offered, the midsize MKZ sedan, and the new MKC compact crossover. Both of those vehicles will be exported from Ford’s North American operations. The recently restyled Lincoln Navigator SUV will join them, along with the new MKX, next year.

While those first eight dealerships are being prepared to coincide with the auto show and introduce the brand to Chinese consumers, Lincoln set up a display called The Lincoln Space in an area of central Beijing that is filled with pedestrians. Lincoln hopes to have an addition dozen stores set up by the end of this year. The first dealers will open in Beijing, Shanghai, Nanjing, Xi’an, Guangzhou, Huangzhou and Chengdu. A high level of service is intended to distinguish Lincoln dealers from other luxury brands. Service bays will have multiple cameras so customers can monitor work being done on their cars.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS







Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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  • Kyree Kyree on Apr 21, 2014

    It's a distinctive look, but it's muscular and everything is well-integrated. The corporate split-grille even works here. More of this, please, Lincoln!

    • See 2 previous
    • Zoom Zoom on Apr 21, 2014

      @Luke42 The baleen-whale look came from the vertical grill slats, not the position of the headlights.

  • Tuscreen-auto Tuscreen-auto on Apr 22, 2014

    Dude, it's just an Audi Q3 rip-off...... :^/ Pretty good-looking, however, what with the Q3 being a handsome car as well....

    • Corey Lewis Corey Lewis on Apr 22, 2014

      ...please finish your comment... you had more to.... say.......

  • Arthur Dailey Good. Whatever upsets the Chinese government is fine with me. And yes they are probably monitoring this thread/site.
  • Jalop1991 WTO--the BBB of the international trade world.
  • Dukeisduke If this is really a supplier issue (Dana-Spicer? American Axle?), Kia should step up and say they're going to repair the vehicles (the electronic parking brake change is a temporary fix) and lean on or sue the supplier to force them to reimburse Kia Motors for the cost of the recall.Neglecting the shaft repairs are just going to make for some expensive repairs for the owners down the road.
  • MaintenanceCosts But we were all told that Joe Biden does whatever China commands him to!
  • Rick T. If we really cared that much about climate change, shouldn't we letting in as many EV's as possible as cheaply as possible?
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