Though the local auto industry in Australia is slowly drawing to a close, a few Opels will soon be found in Holden showrooms, beginning with the Cascada convertible.
Carsguide reports Holden dealers were told in a briefing to make room for the convertible on their sales floors, as well as to expect more Opels to arrive in the future. Though nothing more was said about which Opels were to follow, News Corp Australia believes the Astra could be the next in line, sold alongside the locally produced Cruze until the end of all local production in 2017.
The Cascada’s arrival to the Australian market comes after Opel as a brand left the continent in August 2013, where 20 dealerships were folded and 15 office staff based in Melbourne were dismissed due to poor sales; prior to the experiment, Opel sold their cars with Holden badges in the 1990s through the early 2000s.
Opel’s return is part of a strategy by General Motors president and New Zealand native Dan Ammann to reaffirm his employer’s commitment to the Australian market, and to Holden, as he told reporters at the 2014 Geneva Auto Show this week:
We’re going to make sure we bring the product portfolio to the market that the customers really want. The Australian market has evolved a lot… it’s going to come back to how do we best meet their needs.
The Cascada will be sold for $50,000 AUD by the end of 2014.