By on March 18, 2014

2012 Mini Coupe

BMW’s MINI may not replace the Coupe, Paceman or Roadster when their day comes, opting to focus on three “pillar” models that allow the brand to be “more relevant to more people,” according to MINI head of product management Oliver Friedmann.

Automotive News Europe reports Friedmann’s first priority for MINI “is to roll out a portfolio that has strong pillars,” with each pillar being clear in what it means to the overall brand. With the original hatchback and Countryman identified as the first two pillars, a potential third pillar could come in the form of a compact model based upon the Clubman concept shown in Geneva.

As for the Coupe, Paceman and Roadster, Friedmann says the trio aren’t a priority to the brand at this time, with the possibility all three may end up in the crusher of history in the near future.

Get the latest TTAC e-Newsletter!

Recommended

22 Comments on “No Replacements For MINI Coupe, Paceman, Roadster...”



Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • mcs: @bobnelson: Some of us do know what refined power is like and have it. Sure, there are drawbacks, but for the...
  • BobNelson: bullnuke, “The current year is 2017 not 1992…” Bravo! This blog seems to be time-warped...
  • BobNelson: dividebytube, “Perfect for long highway cruising…” Times change. My wife and I drive...
  • BobNelson: ToddAtlasF1, “Does anyone even know what an attempt at a refined engine would resemble in this day...
  • BobNelson: Ash78, “I know we have some of the best worker protections and benefits in the world (with some...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States