By on March 18, 2014

2012 Mini Coupe

BMW’s MINI may not replace the Coupe, Paceman or Roadster when their day comes, opting to focus on three “pillar” models that allow the brand to be “more relevant to more people,” according to MINI head of product management Oliver Friedmann.

Automotive News Europe reports Friedmann’s first priority for MINI “is to roll out a portfolio that has strong pillars,” with each pillar being clear in what it means to the overall brand. With the original hatchback and Countryman identified as the first two pillars, a potential third pillar could come in the form of a compact model based upon the Clubman concept shown in Geneva.

As for the Coupe, Paceman and Roadster, Friedmann says the trio aren’t a priority to the brand at this time, with the possibility all three may end up in the crusher of history in the near future.

Get the latest TTAC e-Newsletter!

Recommended

22 Comments on “No Replacements For MINI Coupe, Paceman, Roadster...”



Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Vulpine: Oh, and that IR blocker film itself is not tinted or at most marginally tinted, so would be legal in almost...
  • Vulpine: … and I’m exasperated too because their arguments are ridiculous. Telling me to jump off a...
  • Chocolatedeath: Effective luggage space measures 13.2 cubic feet with the 2.0-liter 4-cylinder, 13.5 cubic feet with...
  • Mark Morrison: Well the your link is pretty non commital. To me the heart of every vehicle is the engine and all the...
  • conundrum: No chicken tax in Canada. Will we get the X class or won’t we? Who cares, precisely no one. But...

New Car Research

Get a Free Dealer Quote

Staff