By on March 4, 2014

Volvo-Concept-Estate-01

Is it a wagon, or a shooting brake? Too bad it’s just a design study.

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43 Comments on “Geneva 2014: Volvo Brown Wagon Concept...”


  • avatar
    arun

    just so that I understand – what exactly does a design study, study? They have already designed the car, so they wait for feedback from the public to make alterations?

    • 0 avatar
      CoreyDL

      It studies what could be, if regulations weren’t in the way. Gives the designers something to do.

      It also generates interest by showing a car to people which looks like hot sh*t but will never be produced – as is the case here.

      But really we’re just rehashing an AMC Eagle SX4.

      • 0 avatar
        arun

        Thanks…makes no sense to design something if you know for certain that it wont’ pass regulation..all that money down the drain.

        • 0 avatar
          tedward

          arun

          It could also be a trial balloon for a new corporate look, a signature grill design for instance. This lets them judge consumer reaction and tease future styling without misrepresenting current product.

      • 0 avatar
        redav

        It also is a way to learn how 2D sketches translate into 3D forms, how to implement/integrate conceptual stylistic themes into a real car, etc.

        Not everything that can be envisioned/drawn can be built, and ‘design studies’ are a chance for everyone to learn what real limits they have and possibly identify new solutions (or areas to do more research for solutions).

        I don’t see design studies being dependent on public reaction/comments. Sure, they do get used to communicate vision/direction, but I suspect that is mostly a secondary function.

    • 0 avatar
      velvet fog

      It also gets the internet fanboys frothed up real good.

  • avatar
    CoreyDL

    I just peed a little.

  • avatar
    daviel

    70s redux. More like a braking-shoot.

  • avatar
    28-Cars-Later

    Just a hatchback. I like it, esp the rear view although it looks incredibly impractical.

  • avatar
    carguy

    The automotive presses obsession with brown wagons is really getting old.

    • 0 avatar
      Ryoku75

      Its gotten to the point where its an utter stereotype.

    • 0 avatar
      cpthaddock

      Brown is the new Black … just don’t let Black know.

    • 0 avatar
      tedward

      There are several on the market that you can actually buy though…it isn’t just for concept cars. VW, Audi and Volvo all do sell brown wagons right now, and it is a trending color choice that looks beautiful. Why wouldn’t they use it for a concept? Especially if the press and enthusiast contingent are guaranteed to take a closer look just because of the color.

      • 0 avatar
        krhodes1

        BMW sells brown wagons as well, in your choice of light or dark brown. And diesel, and AWD, but sadly no manual in this country.

        • 0 avatar

          Here in Brazil brown could be making a comeback. Besides those luxury makers, mainstream ones are using it too, in their cheaper cars! Renault chose it as the lauch color of the new Logan for instance (made my wife twist her head when she one and making her comment on how nice it looked). Besides that one, Hyundai does it too with their little HB20 and Fiat offers an “almost” brown on their cars. Welcome break, though I wish we had more blues. Chevrolet for one is using a blue and a green on their new cars.

          Maybe colors are making a comeback? After a decade of black, silver and gray dominance, white and red have comeback strong over the last 2 yrs. Hope other colors can get in there.

  • avatar
    jhefner

    Wow, a car you can see out of. Which means it will never get built.

    • 0 avatar
      redav

      Even this thing has a high belt line and small windows by historical standards. It’s sad that visibility has gotten so bad that this is considered good, AND it’s unlikely to get built.

  • avatar
    Jesse

    I LOVE it.

    It’d look great next to my ’73 1800ES.

    I hope at the very least, they make a 4-door version of it.

    • 0 avatar
      FuzzyPlushroom

      One of the V60′s weak points, to my eye, is the almost CR-Vish downward swoop in the roofline, limiting visibility for no sensible reason. With rear side glass like this concept’s and a squared-up nose, and maybe the taillights extended into the hatch, the V60 would be a seriously pretty car.

      (And I agree – it’d be a perfect companion for the ES. 245′s not going anywhere, though!)

      • 0 avatar
        Jesse

        I totally agree. The V60 has terrible visibility out the back. It doesn’t really follow in its ancestors’ footsteps (240/940/850). The roofline slopes down, but the beltline goes up. Makes for a very tiny D-pillar.

        This design study seems to correct that. I’d be interested to see how that rear hatch opens though.

        And yes, I’ll have a 245 for the foreseeable future. :^)

  • avatar
    PRNDLOL

    They should developed a variant with Nissan and call it the Brown Note.

  • avatar
    juicy sushi

    The lines are spot on, not a fan of the colour. But it’s a pity stylists can do something this nice (and it doesn’t look too un-production worthy), but give us the same lame “flame-surface” and “angry-face” junk year after year.

  • avatar
    cpthaddock

    Channeling the Reliant Scimitar here maybe?

  • avatar
    Ryoku75

    I am so sick of Volvo re-iterating the 1800, yes it was a fine car, but it wasn’t their ONLY car.

  • avatar
    JMII

    So it is a longer version of the C30 nobody in the US bought? OK good luck with that. Now my wife would be first in line because she LOVES her C30.

  • avatar
    Kyree S. Williams

    If the 2015 XC90 looks anything like this, I will be very pleased…

    • 0 avatar
      MeaCulpa

      According to the swedish auto rags, and volvo executives quoted within those rags, the point of these concept cars is to allow people to get comfortable with, and exited about, the look of the new xc 90. So you might get pleased a bunch.

  • avatar
    slow kills

    Can the imaginary engine and transmission be diesel and manual, respectively?

  • avatar
    tuscreen-auto

    Looks fantastic. A simple, well-proportioned, elegant, slightly sporty, uncluttered design.

    What’s that silver coupe in picture no. 5 — the one that sits above this current concept? That silver one looks intriguing, too.

  • avatar
    dal20402

    This is great. Volvo having a laugh at the expense of a bunch of wagon-obsessed wretches.

  • avatar
    55_wrench

    Wagon-Obssesed Wretch here.
    Well sort of..
    used to have me one of these..In root beer brown!

    http://farm5.static.flickr.com/4117/4897611048_4ed136f171_m.jpg

    carried 27 bags of concrete behind the rear axle one day and got the front end airborne. Visibility was great with the low beltline–no, it wasn’t a manny tranny diesel, but a 400 Poncho motor with a Turbo 400 behind it.

    Why can’t they do that again?

  • avatar
    HotPotato

    That’s nearly a proper 1800ES. Well done.


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