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February 2014 Sales: Sales Flat, As Auto Makers Blame Bad Weather
by
Derek Kreindler
(IC: employee)
Published: March 3rd, 2014
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Subaru, Nissan and Chrysler were the big winners this month, with GM, Ford, Toyota, Honda and Hyundai-Kia blaming poor weather for their decline in sales for February. Subaru, up 24 percent, seemed unfazed by the cold snap.
N.B: You can now access the full table at Automotive News. Tim Cain will continue with his full segment of sales segment analysis pieces.
Derek Kreindler
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Published March 3rd, 2014 11:34 PM
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Subaru has built its brand on the irrational fear of crashing or being stuck in your car. The explosion of AWD options in all brands is based on the same thing.
Schools in MN have been closed so often this winter due to weather they are having to make them back up to meet Federal requirements. My utility bills the past few months have been pretty ugly like everyone elses. That alone is enough to make people hold off on a big purchase like a new car.
When it snowed where I live I did my share of advertising for Subaru by driving around stuck cars on hills. Honestly, I could have driven thiers out too, but I doubt that they watched and thought "I need to go to driving school". Some of them may well have gone and bought a Subaru.
No snow down here in central Texas (give it a decade though), but AWD is awesome on wet, slick roads. Especially when the road oils first come up.....