This edition of the 2014 New York Auto Show just got a little more interesting, as Toyota announced it will show off a mid-cycle refresh for the current version of the Camry.
Although the 2015 Hyundai Sonata was expected to be one of the stars of the show, the Camry’s facelift will steal some of the thunder from the Sonata. Even if Toyota comes out with a few minor tweaks, the Camry’s standing as America’s best selling car will ensure that there’s plenty of media coverage for Toyota, and a convenient distraction from their recent billion dollar fine that was just paid to the U.S. government.
Toyota has both the will and the production capacity to go to serious lengths to defend the Camry’s title as America’s best-selling car. But a newly updated crop of challengers, from Ford, GM, Honda and Nissan (not to mention the new Chrysler 200) are all looking to chip away at the Camry’s top slot.
Even though the Camry was the only mid-size sedan to sell over 400,000 units last year, the segment itself was up by just 1 percent, and sales this year have been down by 11 percent in a relatively flat market. According to Automotive News, the Nissan Altima has been leading the segment this year, and though it’s unlikely to wrestle the crown from the Camry by year end, it’s a sign that Toyota’s dominance is not what it used to be.